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TMC Induction of Younger Leaders Seen as Part of Rebranding Strategy | India News

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KOLKATA: The organizational changes at Trinamool Congresss seem aimed at bringing in fresh faces from the next generation to revamp the TMC brand before the next round of elections.
The move also reflects a trend among regional parties in which Akhilesh Yadav has taken over from his father and founder of the Samajwadi Party, while Tejashwi Yadav has replaced his father Laloo Prasad Yadav to lead the powerful RJD party that nearly upset to the nation. NDA apple cart in Bihar.
Abhishek Banerjee has assumed the post of national secretary general, despite the party having little presence outside of West Bengal, in a move that is seen as projecting him as the party’s next leader.
Abhishek was also the most prominent TMC activist, in addition to his West Bengal Chief Minister, Mamata Banerjee, who is also his aunt, in the recently concluded state assembly elections.
However, Trinamool insiders claim that this should not be viewed as Parivar-waad or nepotism as its critics and opposition parties were doing, but rather an attempt to reward young people for their hard work and prepare a next line of action. leaders, taking into account future general and assembly elections.
The newly appointed Secretary General of State Kunal Ghosh said that “the addition of new faces does not indicate that Trinamool is not weighing the experience and wisdom of the seasoned veterans who will be there to guide the youth.
Ghosh, known for being close to both Trinamool surpremo Mamata Banerjee and her nephew Abhishek, claimed that the movement to induce younger faces was aimed at projecting a young band of leaders before the battle of Lok Sabha three years from now, to come up with the development work carried out by the TMC government in Bengal and counter the BJP’s ‘false communal narrative’.
“Bringing in new faces is part of a strategy aimed at rebranding. The selection of candidates for the assembly elections, where many old party leaders were sent to the seats and brought in younger people, was based on similar in comments and a pre-planned strategy, “said Rajat Roy, well-known political analyst and member of the Calcutta Research Group.
Even before the next general elections, the party will have to face elections in around 80 municipalities and four Municipal Corporations in addition to the three-tier panchayat polls installed in districts.
Some TMC leaders who did not want to be named also speculate that the trend toward promoting the youth brigade is also a prelude to Banerjee trying to focus more on national issues. He has already pointed out that he has reached out to other opposition parties in his attempt to confront the BJP.
Other TMC informants said that promotions to the youngest brigade made in the Saturday organizational changes were reward promotions. A senior TMC leader told the PTI “Take the example of Ritabrata Banerjee, (a former CPM MP) who has been appointed INTTUC secretary general of state. He had been working for the party organization in the Dooars area during the Last year without fanfare or hype The party felt it did its job well and has rewarded it with greater responsibility.
TMC insiders agreed that they noted that the party had featured young men and women in 30 percent of the seats it contested, including actor-turned-politician Saayoni Ghosh. The actress has been named president of the Trinamool Yuva Congress, a position that Abhishek vacated.
“From Birbaha Hansda in Jhargram to Raj Chakraborty in Barrackpore, we had presented many new faces that have potential, young faces and they vindicated our confidence by winning,” TMC leaders said.
Chakraborty has now been entrusted with the charge of the cultural cell, which is considered an important organization within the party.



Times of India

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