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Content on Demand service on trains to launch this month: Official | India News

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NEW DELHI: The long-awaited Content on Demand (CoD) service on trains will launch this month, a senior Railway PSU RailTel official said Thursday.
The service includes information and entertainment on moving trains by providing preloaded multilingual content that will include movies, news, music videos and general entertainment.
To ensure buffer-free services, media servers will be placed inside the coaches, RailTel CMD Puneet Chawla said at a press conference.
Passengers will be able to enjoy high-quality unbuffered streaming via personal devices and content will be updated regularly.
The service will be implemented on board 8,731 trains, including 5,723 suburban trains and more than 5,952 Wi-Fi-enabled train stations.
The pilot deployment on a Rajdhani and CA suburban rake on Western Railway is in the final stage of completion and testing.
The revenue share of Railway and RailTel is 50:50 and the PSU expects an annual income of at least Rs 60 crore from the initiative.
RailTel has contracted with Margo Networks, a subsidiary of Zee Entertainment, to provide CoD service on trains and railway stations.
The project will be implemented in two years and the content will be available in paid and unpaid formats for a 10-year contract period that includes the first two years of implementation.
In order to generate more non-fare income, the Railroad Board has entrusted RailTel with the provision of the CoD service to train passengers.
“On-demand content will be available starting this month and will not only improve the passenger experience, but will also increase non-fare revenue through multiple monetization models,” said Chawla.

Times of India

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