|  |  | 

India Top Headlines

PM Modi ruled Indian TV in 2020: BARC report | India News

img-responsive

NEW DELHI: Prime Minister Narendra Modi was the most-watched personality on television in India last year, according to the Broadcast Audio Research Council (BARC) Annual Television Audience Report for 2019-2020. Prime Minister Modi’s public speeches regarding the ongoing Covid pandemic, and his speeches also focus on a variety of topics, from India being at the forefront of exporting Covid-19 vaccines to protests by farmers. in progress.
Broadly speaking, here are the top three trends that can be spotted in the report: THE MODI WAVE “Whether it’s your interviews, speeches at global events, speeches to the nation, or even a wildlife adventure show, the channels that they broadcast the content they see their audience take a leap and set new levels, “stated the report, which explains the impact PM Modi had.
In particular, Prime Minister Modi’s speech at Red Fort, which lasted more than two hours, with 133 million viewers, saw a 40 percent increase, compared to his Independence Day speech in 2019.
The Prime Minister’s speech on March 24, 2020, where he announced the first lockdown, had more viewing minutes than any of his previous speeches.
His speech to the nation in April 2020, where he announced an aid package of RS 20 crore rupees, became the most watched speech with more than 203 million viewers tuned in.
“Every time PM Modi’s coronavirus-related addresses were broadcast, there was a noticeable drop in viewership for major genres such as General Entertainment Channels (GEC), Movies and Kids,” the report said.
His call for solidarity by turning off the lights for nine minutes, reflected in a 60 percent decrease in television audience during those nine minutes.
The report also notes that due to the pandemic, and following growing curiosity about government measures and announcements, the share of news in total television viewership tripled compared to seven percent annual growth previously.
MYTHOLOGY AND THE REIGN OF DOORDARSHAN Last year, “the audience contribution of mythological shows to the Hindi GEC genre increased from a mere 14% to 43% in week 15 of 2020.” With no new content created due to Covid guidelines, archived content made a big comeback and Doordarshan (DD) was probably the biggest benefactor.
The channel’s decision to broadcast “Ramayan” and “Mahabharat”, and other popular television shows from the 1980s and 1990s, saw the channel’s total audience grow by 68 percent last year.
The love for movies remained intact
Unlike the GECs, which suffered an initial loss due to a lack of original content, BARC notes that films as a channel genre did not face any setbacks, with GECs seeing a 10 percent growth over 2019 viewership.
“The regional film genre registered higher growth than Hindi, although the Hindi genre accounted for about 60% of the total audience for film genres. Apart from Hindi, the other important markets for the genre were Telugu, Tamil and Kannada “report stated.
However, the report also suggests that the lack of original content meant reduced participation for GEC content in the first half of the year. It became normal after July, once the lockdown restrictions were relaxed.

Times of India

pm-modi-ruled-indian-tv-in-2020-barc-report-india-news

ABOUT THE AUTHOR