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PM Modi Urges People To Buy Kashmir Saffron, Says Government Wants To Make It Popular Globally | India News


NEW DELHI: Prime Minister Narendra Modi called on people to buy “unique” Kashmir saffron, saying the government wants to make it a popular brand worldwide. He said that Kashmir saffron represents the rich cultural heritage of Jammu and Kashmir.
Addressing the nation through the 72nd edition of his monthly radio show and the last ‘Mann Ki Baat’ of the year 2020 on Sunday, he said that Kashmir saffron exports will increase after obtaining the Geographical Indication Label and that they will be the government’s efforts to make India trustworthy.
“Abul Fazal is said to have been one of the chief courtiers of Emperor Akbar’s court. Once, after a visit to Kashmir, he said that Kashmir’s scenic beauty can make even irritated and short-tempered people dance for joy. In fact, he was referring to the saffron fields of Kashmir. Saffron has been associated with Kashmir for centuries. Kashmir saffron is grown mainly in areas like Pulwama, Budgam and Kishtwar, “he said.
“In May of this year, Kashmiri Saffron received the geographical indication label or GI label; through this, we want to make Kashmiri Saffron a globally popular brand,” he added.
The Prime Minister said that Kashmir saffron is popular as a spice on a global scale with many medicinal properties.
“It has a strong aroma, an intense color and its threads are long and thick, which enhances its medicinal value. It represents the rich cultural heritage of Jammu and Kashmir. If we talk about quality, then Kashmir saffron is unique and completely different from saffron from other countries, “said Prime Minister Modi.
“Kashmir saffron has a different identity after GI label recognition. After obtaining GI label certification, Kashmir saffron was launched in a supermarket in Dubai. Now your exports will increase. It will further strengthen our efforts to achieve a self-sufficient India. Saffron growers especially will benefit.
Prime Minister Modi highlighted that several saffron producers are engaged in selling their products through electronic commerce.
“In Pulwama, Abdul Majid Wani is selling GI-labeled saffron with the help of the National Saffron Mission through e-commerce in the Pampore Mall. Like him, many people in Kashmir are involved in this activity. The next time you plan to buy saffron, he plans to buy only Kashmir saffron. The warmth of the Kashmiri people is such that it gives a distinctive flavor to their saffron, “he said.

Times of India