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TRP Scam: Former BARC CEO Sent to Police Custody | India News

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MUMBAI: On Friday, a magistrate court detained Partho Dasgupta, former chief executive of the Broadcast Audience Research Council (BARC) rating agency, in police custody until December 28 for the alleged fake TRP scam.
Dasgupta was arrested by the Mumbai Criminal Branch of the Pune District on Thursday and presented in court on Friday.
Police requested his pretrial detention for further investigation, saying his custody questioning was required to understand his role in the scam.
Dasgupta’s lawyer, Kamlesh Ghumre, argued that the crimes of fraud and breach of trust for which he has been accused were not committed against him.
The investigation was harassment and a use of pressure tactics by the police, the lawyer alleged.
After hearing from both parties, the court sent the defendant into the custody of the criminal branch until December 28.
Dasgupta is the 15th person arrested in the case related to an alleged TV Rating Points (TRP) fraud by some TV stations.
On Thursday, the court had granted bail to another defendant in the case, Ramil Ramgarhia, a former director of operations for BARC.
The investigation was over and therefore his arrest was not necessary, the court observed.
Most of the defendants in the case are now out on bail.
The Mumbai police launched the investigation after BARC, a rating agency, filed a complaint about TRP manipulation on some channels.
TRP, measured by recording audience data in sample households, is crucial as it helps television channels attract advertisers. It was alleged that some of these households were being bribed to tune into certain channels and increase their ratings.

Times of India

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