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Tim Cook: How Apple CEO Tim Cook Heeded Steve Jobs’ Advice – Breaking News


It has been almost nine years since Tim Cook took over as CEO of Apple and succeeded Steve Jobs. There have always been comparisons between the leadership style of Cook and Jobs. A report in The Wall Street Journal gives an idea of ​​Cook’s leadership and how he is different from, and sometimes similar to, Jobs.

The report says Cook has followed particular advice given by his predecessor. According to the report, Cook has been following Jobs’ advice since he took office and it is: “Don’t ask what I would do. Do the right “.

According to The Wall Street Journal, Apple under Cook has a more relaxed work environment than under Jobs, who was known to be a great foreman. However, the report also says that, like Jobs, Cook is equally demanding and extremely detailed.

Cook, according to the report, gets up before 4 a.m. every morning and reviews global sales data. Every Friday, Cook meets with the company’s finance and operations team. The Apple CEO was reportedly frustrated when Apple mistakenly shipped 25 computers to South Korea instead of Japan. He told employees it showed how Apple was “losing its commitment to excellence.”

The report also reveals that Cook is extremely cautious when it comes to launching new products. When it comes to evaluating new product ideas, Cook is cautious and has been known to even “take the position in some discussions that you don’t want to launch a product that may sell poorly and undermine the company’s track record of success,” the report says. . said.

Another interesting anecdote from the report dates back to the time Cook joined Apple. It was in 1998 that Cook joined Apple and their first meeting, according to the report, lasted more than 11 hours.

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