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IPL and the enigma of China | Cricket news

MUMBAI: Caught between a rock and a hard place, Indian cricket, already the softest target for those who have wanted to milk it for their most wicked and morbidly cocky reasons, looks back down the proverbial canyon.
With just over a month to go until one of the world’s largest sports properties begins in a season that has been so massively dictated by the wrath of a raging pandemic, the Indian Premier League (IPL) is once again trapped in a quagmire. of pathetic dimensions.
Severely fractured by Vivo India’s departure as title sponsor, a development that has cost the IPL coffers a 440 million rupee fine this year, the league now faces questions from unsolicited fronts about some of its other sponsors.
“Big problem for BCCI, now call to stop paying PayTM, Byju’s & Dream 11,” read a headline, echoing strongly parochial and baseless sentiments that have been in the air for more than fifteen days.
All three sponsors: PayTM is IPL’s referee partner and BCCI’s main sponsor; Dream 11 is an official partner of BCCI and IPL; E-learning startup Byju’s is the jersey sponsor of the India team – it brings close to Rs 400 crore to Indian cricket every year.
“Do these guys realize that these are Indian companies, with Indian employees and Indian businessmen?” yelled a leading industry executive, crying hoarsely at the way Indian cricket is being attacked for reasons not attributable to him.
Byju’s and Dream 11, for the record, happen to be unilaterally India-driven unicorns and startups with single-digit foreign investments. “That way, even the HDFC bank has a 1% Chinese investment. Why is it always cricket? If BCCI has to bear the brunt of the senseless turmoil, let it come from the courts or downtown,” say the that follow the developments.
Vivo India and the IPL parted ways last week, at least for this year, after recent controversies surrounding the turmoil in the Indo-Sino relationship forced it. While the general sentiment of a highly ‘volatile and concerned’ Indian mindset prevailed, the fact is that Vivo India is a company registered in India and accountable to the laws of the country here, not in China.
“Both parties, BCCI and Vivo, had to carefully and smoothly distance themselves without attracting legalities because that would not help anyone’s cause,” those follow-up developments say.
Publish the chapter of Vivo, the cricket table is faced with more headaches, for reasons that are A) Invalid; B) Out of your control.
“But that’s the thing about Indian cricket. You want to bring up any controversial topic and make it a talking point, just scratch the cricket ecosystem. Everybody clings to it. Doesn’t everybody follow Indian cricket? ” say petrified industry executives.
“Why can’t there be a civilized debate on these issues? Two years ago when IPL struck these mega deals, the whole country was excited about how Indian cricket was climbing heights. We like to compare our properties to the NBA or a Premier English League (EPL). We rejoice with a sense of entitlement. But do we set the proper benchmarks for ourselves when we become part of such a monotonous routine? “Says a major industrialist, with quite an affinity for Indian sport .
People who like to run out into the streets, motivated by reasons they seem to have no idea about themselves, do not understand that IPL is not just a leisure and entertainment platform. It is an important source of employment and the finances necessary to run that ecosystem derive from the industry they are targeting.

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