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Samsung’s Biggest Winner As Chinese Smartphone Brands Hold Down: Report – Mobile News


Samsung appears to be a big winner as the contribution of Chinese smartphone gamers witnessed a marginal decline during the second quarter of 2020, according to the latest research from Counterpoint’s Market Monitor service. “The contribution of Chinese brands fell to 72% in the second quarter of 2020 from 81% in the first quarter of 2020. This was mainly due to the mix of supply stuttering for some of the major Chinese brands such as Oppo, Vivo and Realme, and the growing anti-China sentiment that it was compounded by stringent government measures to ban more than 50 applications of Chinese origin and delay the importation of products from China amid further scrutiny. result of the border dispute between India and China during June, “says Shilpi Jain, research analyst at Counterpoint Research.

Jain says this creates an advantage for Samsung and local players in the segment. “This development has provided an opportunity for brands like Samsung and local Indian brands like Micromax and Lava to regain their market share. Furthermore, Jio-Google’s partnership to offer highly affordable 4G Android smartphones could also gain ground, relying on the growing #VocalforLocal sentiment, ”adds Jain.

According to the report, Indian smartphone shipments decreased 51% yoy to just over 18 million units in the second quarter of 2020 (Q2-2020). The national blockade imposed to combat COVID-19 resulted in zero shipments during April. However, the market is beginning to return to normal. In June 2020, smartphone shipments in India declined slightly by 0.3% year-on-year, thanks to pent-up demand and brand momentum.

Samsung bounced back faster as it reached 94% of pre-COVID levels, becoming the second largest brand in the second quarter of 2020. The brand closely followed Xiaomi, increasing its share to 26% in the second quarter. 2020 of 16% during the last quarter. Renewing the M series and launching it on offline channels along with new schemes like Samsung Care + are said to have helped the brand further restore its position in the Indian market. Samsung also has a diversified supply chain compared to its competitors, which helped it maintain a constant flow of components. It was the first brand to reach near-complete manufacturing capacity in late June, according to Counterpoint Research.

Overall Xiaomi continued to lead the Indian smartphone market followed by Samsung, Vivo, Realme and Oppo in the same order. Incidentally, none of these Chinese brands has seen their market share drop.

India is home to more than 350 million feature phone users and the feature phone market was the hardest hit segment as it decreased by 68% yoy in the second quarter of 2020 as consumers in this segment highly Sensitive to cost, they tried to save money by reducing discretionary purchases. In the short and medium term, this could boost the used and refurbished mobile phone market.

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