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Coronavirus: soap makers lower prices and increase production

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NEW DELHI: Consumer goods players like HUL, Godrej Consumer and Patanjali said they are helping to combat the Covid-19 outbreak by lowering the prices of soaps and hygiene products and increasing the production of these items.

Market leader Hindustan Unilever Ltd (HUL) pledged Rs 100 million on Friday to help combat the coronavirus pandemic.

“In the public interest, HUL is reducing the prices of Lifebuoy, Lifebuoy Liquid handwash and Domex floor cleaners by 15 percent. We are starting production of these products at a reduced price right away and will be available on the market in the next few years. weeks, “HUL said in a statement.

“HUL has also increased the production of Lifebuoy, Lifebuoy Liquid Handwash and Domex Floor Cleaners disinfectants and is committed to further expanding it in the coming weeks,” he added.

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HUL will donate 2 million pieces of Lifebuoy soaps in the coming months to the sections of society that need it most.

HUL CMD Sanjiv Mehta said: “In a crisis like this, companies have an important role to play. We are working closely with governments and our partners to ensure that we overcome this global health crisis together.”

Haridwar-based Patanjali Ayurved said it has cut prices for aloe vera and haldi-chandan soap variants by 12.5 percent.

“In light of the common man problem, Swami Ramdev has decided to cut prices … to help ordinary people fight the coronavirus,” said Patanjali spokesman S K Tijarawla.

Godrej said he has decided not to pass on the raw material price increases to consumers.

“Prices in the soap category have experienced significant deflation in 2019. However, in recent months, we have seen a 30 percent increase in raw material inputs. We were planning a price increase to partially cover this increase. in input costs.

“However, given the spread of Covid-19, we have decided to delay this increase, currently. It is our sincere effort to ensure that stocks are replenished across all channels so that our consumers can adopt best hygiene practices and stay safe.” Godrej Consumer Products CEO (India and SAARC) said Sunil Kataria.

There are reports of panic buying among consumers and various online retailers like Grofers, BigBasket, and offline retailers like Walmart and Metro Cash & Carry have witnessed increased sales of hygiene and personal care products.

Times of India

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