Apollo Fertility – Transforming couples’ lives
State-of-the-art infrastructure, protocols that strictly adhere to one of the highest international specifications, along with clinical, surgical and, most importantly, psychological interventions, have clearly established Apollo Fertility as a thought leader in this space. The team includes renowned specialists in Fertility, Reproductive Medicine, Reproductive Endocrinology, Andrology, Urology, Laparoscopic Fertility Improvement Surgeons, and a support team of Physiotherapists, Psychologists, Counselors and Dietitians.
Partners/partners are expected to come to the first visit reviewing a detailed history and previous reports. A complete medical history is taken and some blood tests are prescribed to understand medical history and plan treatment. Apollo Fertility understands the importance of the emotional advice and support required during the treatment trip and therefore has dedicated counselors. Simple solutions are considered first and the care plan is based on the specific condition.
While the conversation on the issue of infertility has gained a certain amount of traction in recent years, the issue of addressing male fertility remains a matter of ticking. While, it is a scientifically proven fact that both genders are equally responsible for infertility issues, a matter of concern is the tendency to put the blame for infertility on a woman’s shoulders. Science and, indeed, experience have shown that the cause of infertility lies with both men and women alike. Therefore, Apollo Fertility introduced a campaign that actively encourages a couple to come together for testing and protocols are designed to address female and male issues.
Apollo Fertility tried to achieve a change in mindset with the “Think Equal” campaign that spoke about the importance of testing both partners in the first instance, to determine the factors that lead to infertility, to normalize the conversation, and to cut the male-female gender disparity by leading from the front as a thought leader.
In the centres, it was noted that there has also been a marked increase in the number of males tested and opting for treatment after these campaigns. Taking advantage of this change, Apollo Androcare was launched, which is dedicated exclusively to managing male fertility problems. The “Breaking Taboos” campaign involved people with a conversation about the importance of put aside the taboos and social myths surrounding the lack of children and taking a step forward to address the problem and find clinical solutions to it. Career-oriented women and those planning to conceive at a later stage in life ensured, through an intelligent campaign on “cryopreservation” that the planned postponement of paternity is now a scientific possibility.
One achievement the brand is proud of is Apollo Fertility’s success rates, which is on par with global figures. While this eloquently speaks of their effective treatments and programs, the grateful smile of approximately 20,000 more couples who have helped are worth millions to them as they continue to touch lives.
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Disclaimer: The opinions/suggestions/opinions expressed in the article are the sole responsibility of the experts and the hospital in question.