Mumbai, Sep 19 (): Shah Rukh Khan starts his new advertising strategy of promoting his upcoming and much expected movie, Happy New Year. SRK has named the campaign as Happy New Year SLAM The tour and he starts the tour in Houston on September 19.
The entire cast of Happy New Year is involved in the tour. Shah Rukh Khan, Deepika Padukone, Farah Khan, Abhishek Bachchan, Boman Irani, Sonu Sood and Vivaan Shah are the main members of the world tour campaign.
The team is busy preparing to stage their shows in various cities in the US. They will be seen dancing for the tracks of Happy New Year along with their personal favorite numbers. So, it will be interesting to watch the entire cast and crew of Happy New Year perform to the hit numbers from their own filmy careers.
The performers of the largest Bollywood show SLAM! The Tour landed in Houston on Wednesday, September 17. Director of Happy New Year, Farah Khan, Shah Rukh Khan, Malaika Arora Khan, Deepika Padukone, Abhishek Bachchan, Sonu Sood, Boman Irani, Vivaan Shah and singers Yo Yo Honey Singh and Kanika Kapoor all rehearsed for the first day of the great show which will be held on Friday.
The team starts the SLAM tour at the Toyota Center, Houston on September 19 and will go on to New Jersey next. Their tour includes various cities such as Washington DC, Chicago, Vancouver, San Jose and others.
Fresh reports from the tour say a number of fans have come to watch SLAM The Tour from Brazil, India, Middle East, Australia and from various American states.
Happy New Year releases for this year Diwali. The grand show of the film has started rolling one month ahead of the release of the film. With much hype and hysteria surrounding the film, this world tour will definitely be one of the biggest ones in Bollywood.
Here is the SLAM! THE TOUR calendar
19th September 2014: Toyota Center, Houston
20th September 2014: Continental Arena, New Jersey
21st September 2014: Jiffy Lube Live, Washington DC
26th September 2014: Sears Center Arena, Chicago
27th September 2014: Pacific National Exhibition (PNE), Vancouver
28th September 2014: SAP Center, San Jose.