Mumbai, Sep 14 (): The third season of Aamir Khan’s TV show Satyamev Jayate is about to start and the first promo of the show will launch exclusively on Twitter first.
The twitter handle of Satyamev Jayate show tweeted about the same early morning. It was posted as, “Promo of Satyamev Jayate new season releases when the bar reaches 100%. Be the first to see it”.
The tag for this season of the show is ‘Mumkin Hai’ and the twitter handle has asked Twitteratis to tweet with the hashtag in order to unlock the promo.
In the last two seasons, increase in success rate was seen in the online conversation around the show and so, this time, the channel and makers have decided to involve the viewers in exclusive ways on the social networking platform Twitter.
The presenter will turn out to be the first presenter to practice the ‘Flock to Unlock’ card that would encourage supporters to bring in awareness and engagement about the show and unlock select content on the micro-blogging platform, said a statement from Twitter.
Fans are encouraged to tweet with hashtag #MumkinHai to generate the required number of tweets needed to unlock and allow the promo release of the new season, on Twitter, before the promo is released in any offline or online platform. So, Twitteratis will only be the first to view the promo.
Aamir Khna is usually a huge marketing intellect and he uses innovative ways to market and promote his exclusive products every time. For the new season of his TV show, Satyamev Jayate, he has used this way for the first time ever in the marketing technology and is surely thought to attract the audience.
Gayatri Yadav EVP, Marketing and Communications, STAR India describes “Satyamev Jayate” is a brand for people and that the “digital platform has played a important role in the show. This way of promoting the show would engage their digital audience and involving them in conversations for the show at the outset of breaking the campaign, said Yadav.