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Entertainment Exclusive News

Shah Rukh Khan’s Happy New Year to kick off with world tour

Mumbai, July 24 (): In a bid to promote his upcoming movie Happy New Year, Shah Rukh Khan has planned to tour all around the world.

The tour has been titled ‘SLAM!’ It will start in Houston on Sept. 19 and will go through Toronto, Chicago, New Jersey, San Jose and Vancouver.

Shah Rukh Khan announced the news to his fans through his Twitter page. He tweeted, “Seduce you … love you … amaze you … go mad with you! SLAM The Tour from the ‘Happy New Year’ Team”.

He added, “USA & Canada slammed in Sept. 19th Houston, 20th New Jersey, 21st Toronto, 26th Chicago, 27th Vancouver, 28th San Jose”.

SRK will launch the promotional tour ‘Slam the tour’ in September and the actor will perform at several locations in Canada and USA along with his Happy New Year team.

Happy New Year team includes Abhishek Bachchan, Deepika Padukone, Boman Irani, Vivaan Shah and Sonu Sood. The team will also be accompanied by the director of the film Farah Khan, rapper Yo Yo Honey Singh, ‘Baby Doll’ singer Kanika Kapoor and Malaika Arora Khan.

SRK, known for his marketing strategy, previously had promoted his movie ‘Om Shanti Om’ on all TV shows across the board. The 45-year-old actor increased his promotional activities even more in his subsequent movies RaOne and Chennai Express.

Promoting movies on reality television shows has become a regular marketing tool; Shah Rukh is taking the promotions of Happy New Year to the next level by touring all over the world with the co-stars and cast of the movie.

Produced by Gauri Khan, ‘Happy New Year’, has been slated to release for this Diwali on 23 October. The movie is the third film together with director Farah Khan for Shah Rukh Khan, after hit movie Om Shanti Om that also featured Deepika Padukone.