Chennai,June 11 (): Sony Corporation has decided to appoint South India’s leading Advertising and Celebrity photographer Karthik Srinivasan as a brand ambassador for their Alpha series of professional cameras.
Karthik shot to fame in a relatively short span of time, thanks to his unique lighting styles, framing ideas, concepts, and trying to break away from regular approach to commercial shoots and his entrepreneurship skills.
Karthik Srinivasan made humble beginnings as an aspiring photographer during his boyhood days in a small town called Cumbum close to Madurai. He set out for Chennai with the keen idea of becoming a cinematographer, only to receive offers as a model, thanks to his build, frame and attitude.
After a 7-year stint as a successful model, Karthik once again looked at his first love photography, and this time he was determined not to look back and he didn’t have to. In a field that is sometimes looked on as impossible to get into without the right social backing, Karthik Srinivasan quickly made a name for himself sans a formal education in photography and Godfathers.
His unique style of lighting and composition & dedication played a large role in his relatively quick rise to the top, and that is probably why Sony considers him to be an ideal candidate to pose as brand ambassador for their professional range of cameras for the FY 2014-’15.