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Auto Expo 2014 : Samsung and Tata Motors join to introduce car infotainment system

New Delhi, Feb 8 (): As a new ConnectNext initiative, Tata Motors and Samsung have entered into a association where the South Korean electronics giant shall be designing in-car infotainment systems for the TATA Motors future cars. The companies announced their association on Thursday at the New Delhi Auto Expo 2014.

The best thing about the deal is that TATA Motors is going to make this infotainment system available on even mid-range and not so expensive cars also. The company guaranteed that the system would be available not only in the high-end segment cars such as Aria and Tata Safari but also its volume segment cars.

Ranjit Yadav, president of Tata Motors Passengers Vehicles Unit said that the company will make its cars one of the best and even those who go for the volume segment cars can look forward to the advanced technology. This will certainly be a plus point, he said. Ranjit said that they would introduce passenger cars in the market equipped with the technology within the next year.

For the past six months, the two companies have been working together on this project. Worldwide, BMW is the German Brand that Samsung is working with on the same project, in India Tata Motors are the first.

So, from next year Tata Motors would launch passenger vehicles fitted with Samsung’s ‘Drive Link Application’ on Mirror Link technology that will assist driver to navigate, answer calls and access Internet and music.

Drive Link is an application which is intended to use tablets and smart phones while on the move. The feature will also give on-board diagnostics and vehicle lifestyle management information.

Tata Motors’ ConnectNext initiative has already joined hands with MapMyIndia and Harman for their infotainment systems in the lately announced Tata Zest compact and Tata Bolt hatchback sedan, and Samsung joining the initiative has just enhanced its probabilities to score in the future automotive market.