Mumbai, Jan 1 (): The first poster of Shah Rukh Khan starrer “Happy New Year” will be released on January 2 on Twitter and Facebook. In a statement released by the makers, the poster will be first sent to all fans and fan clubs on the social media sites as gratification for their support.
Happy New Year is under-production and the film is a musical heist. The film stars Shah Rukh Khan, Deepika Padukone, Boman Irani, Abhishek Bachchan, Sonu Sood and Vivaan Shah. Directed by Farah Khan, Happy New Year is produced by Red Chillies Entertainment Pvt Ltd.
A huge social media movement has been set around the launch of the first poster of the film. The lead actors of film are dynamically participating in the campaign for the launch of the first poster of Happy New Year. The campaign is unique and the first of its kind for any film, world over.
It looks Happy New Year is getting on the path of Chennai Express and this SRK-Deepika’s new film will also smash some more box-office records. The makers of Happy New Year have planned to release the first poster of the film in the new year, like the last blockbuster Chennai Express, the poster of which was also released around the same time.
Prior to poster launch of the film, Shah Rukh Khan has kicked off the promotions of Happy New Year on Twitter, writing: “Send #HappyNewYear #WackyWishes @HNY & if I like it, I will not only re-tweet it but also send you a personalized new year message.”
The social media platforms of the film have been very active and their first topic ‘wacky wishes’ has been trending on Twitter before the release of the poster of the film.