Mumbai, Aug 28 (): John Abraham’s second production Madras Cafe is growing steadily after its release on August 23, amid protests and ban threats. The film has collected more than Rs. 27 crore in five days.
Trade analyst and film critic Taran Adarsh tweeted, “#MadrasCafe *actuals* Fri 5.23 cr, Sat 7.18 cr, Sun 8.60 cr, Mon 3.05 cr, Tue 3 cr+. Total: 27.06 cr. Super-strong on weekdays!”
Madras Cafe is based on the war in Sri Lanka and assassination of a former Indian Prime Minister. The makers of the film are eyeing a tax-free status for the film. Making use of the political and social significance, the makers are now taking serious steps to satisfy the government to grant tax-free status to the film.
Madras Cafe tells about a very important chapter in the history of India. It was touted that the movie was based in Sri Lanka, but the end result has shown that at the core of it, it is about Rajiv Gandhi assassination. The movie makes a statement against violence and terrorism of any kind. Given the content, the film deserves a tax-free tag, a source said.
Hero John Abraham and director Shoojit Sircar were waiting to see how the audiences reacted to the film, before applying for tax exemption. The audience and film critics have described the film as an “intelligent” attempt. Actor-producer John Abraham is thrilled by the box-office collection and he thanked everyone for “putting faith in my vision for cinema to get progressive”.
The movie took off with a slow start, but the film’s business gained pace due to strong word-of-mouth publicity. Experts say due to good word-of-mouth publicity, the movie picked up and there was a great improvement on Saturday. The collections on Sunday were twice compared to the Friday collection.