New Delhi, Aug 26 (): India with 73.9 million Net users becomes the world’s third largest Internet user, overtaking Japan but standing behind China and the US, according to research firm ComScore. Also the report says three-fourths of its on-line population is under 35.
Witnessing an increase of 31 per cent over March 2012, India have around 74 million internet users at present. The growth highlights the potential of India’s fast-growing e-commerce market.
Other key highlights:
• Among the fastest growing categories in India were apparel, which led with an 85 percent increase to 13.4 million unique visitors. This was followed by comparison shopping which rose 52 percent to 11.1 million unique visitors. Notably, blog visitors expanded by nearly half to 35.9 million.
• Three quarters of India’s on-line population was under 35, with males in that segment among the heaviest users along with women aged 35 to 44 years old.
• 54 million internet users in India watched on-line videos on their computer, representing a 27 percent increase over the past year.
The use of internet over mobile devices has also continued to surge in India. About 77 percent of internet users gain access to the web through WiFi. Indian users spend the most time, about 25 percent of the total, on social networking sites.
While Google sites have the most unique visitors, Facebook leads social networking growth in the country, with 86 percent of the users logging on to the site to spend about 217 minutes on it.
Yahoo, Microsoft and Wikimedia sites follow in unique visitor numbers. LinkedIn, Tumblr and Pinterest have also recorded an increase in popularity among Indian users.
China has the world’s biggest on-line presence; its Internet users outnumber Indians by a ratio of 5: 1. Brazil’s Internet presence grew faster than India’s over the last year.