Chennai, Aug 24 (): In continuing with the bout of innovative promotions for Raja Rani, the producers had launched the trailer of the film on Friday, 23rd August across 12 leading TV channels at the same time.
In a first of its kind for any brand, the Arya-Nayantara-Jai-Nazriya-Santhanam-Sathyaraj-Sathyan starrer Raja Rani, directed by Atlee and produced by Fox Star Studios, A.R.Murugadoss Productions & The Next Big Film Productions, will be the first movie to use the roadblock strategy in Tamil Nadu, reaching out to a huge share of the TV audience at the same time.
The trailer of Raja Rani was also launched across various other mediums on Friday- in Cinemas with Thalaivaa, Online across YouTube and websites. The TV roadblock will ensure that almost every target audience in Tamil Nadu would have watched the trailer on Friday.
Raja Rani’s exclusive three-minute trailer ran across leading Tamil channels at 7 pm on Friday 23rd August. The channels include Star Vijay, Sun TV, KTV, Polimer TV, Adithya TV, Raj TV, Sun Music, Isaiaruvi, Sun News, Thanthi TV, Jaya Music and Sirippoli.
Vijay Singh, CEO, Fox Star Studios said “We had done a roadblock in Bollywood for our biggest film My Name is Khan starring Shah Rukh Khan, which was a first for a Bollywood film and proved hugely successful in setting up the film. We are proud to launch the trailer of Raja Rani in a similar way as RajaRani is one of the most anticipated films of this year. I am confident that audiences will love the trailer.”