Chennai, Aug 20 () : Thalaivaa recharge pack is launched by Tata DoCoMo for its pre- paid subscribers for 30 days. The GSM subscribers can buy this pack for Rs 46 and make local calls to mobiles at one paise for two seconds. The calls can be made to any GSM network.
Vijay is the brand ambassador for DoCoMo. The mobile service provider got Thupakki and Nanban, both Vijay films, to use the film titles to name certain products of the company.
Tata DoCoMo as part of a promotion of wired broadband with speed up to 100 MBPS is offering free tablet computers with aim to lure home users. The Tablet costing Rs 5,000 for those who take annual plan of Rs 1099 for one year and those who take 100 MBPS speed annual plans will get Rs 40,000 worth Tablet. The offers are open till September 30.
Vijay’s Thalaivaa released all over Tamil Nadu with fans pouring milk on the cut-outs erected in the theatres. The producer is said to be recovering from a heart problem in a city hospital. A sum of Rs 70 crore is riding on the project. Vendhar movies bought the distribution rights. The film ran into trouble when a little known group sent bomb threats to theatres. The police neither blocked the release nor offered to give security.
The theatre owners who had paid upfront money for screening rights wanted a new set of terms as the release date went on getting postponed. TN CM was in no mood to interfere in the issue.
The two reasons for the release getting stalled was the tagline – Time to Lead. It signalled that the actor was readying to enter politics. Yet another dialogue in the film says “Why everyone runs behind Amma? For everything it is Amma”. The tagline has been removed and the dialogue muted.
The actor heaped praises on Amma for all her good governance and helping the film release in Tamil Nadu. The entire money spent on pre-publicity promos in the media and the posters have all been washed away by the film release getting postponed. Bharat film 555 got lucky as it got more theatres than Thalaivaa.