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Zee bags SRK-Deepika Chennai Express for Rs40 crore

Mumbai, Aug 1 () : Zee Entertainment has bought the telecast rights of the forthcoming Chennai Express, a Shah Rukh Khan-starrer for Rs 40 crores and with a link to the box office performance.

Zee has a bouquet of channels called Pictures. This bouquet is adding a new movie channel next month. Chennai Express, which also has Deepika Paukone will be aired on this new channel. The telecast rights are for seven years and if the theatre collections cross Rs 130 crores then for every Rs 10 crore, the channel will pay Rs 2 crore to the producer. The trade says that this gives the producer and channel owner an equal pie from the success.

Zee Classic, Zee Action , Zee Premier and Zee Cinema, are all movie channels for Hindi movies. These four channels’ library has 4000 titles. The new one will be only for the biggies and new premier releases.

Zee Network worth Rs 4000 crore in the market is going to add various genres of content. Ten is the sports channel from Zee. The Hindi network is now adding entertainment channels. The first to kick off was Star which added Life OK, followed by Movies OK.

Colors run by Viacom is soon to launch a new channel on the lines of its UK channel Rishtey. Produced by SRK himself, the movie’s TV rights were sought after but the pricing was too high. For Hindi movies, the TV rights revenues are around 40%. Star has driven movies drive TRP and gross rating points. The other two Khans’ movies TV rights go for Rs 40-45 crore.

In South, the highest price for TV rights goes to Rajinikanth followed by Kamal Haasan. These two actors have a viewership base in all four South States. Tamil followed by Telugu movies command more money in the TV rights market and Karnataka is the lowest. Kerala is a shade better as Malayalam films have a viewership in the Gulf countries due to the migrant Keralites.