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Business News Sourced Wired

Appin Technology Lab business model spearheading franchisee boom in India

New Delhi, July 22 (ANI): The Agricultural Age, the Industrial Age and then the Computer Age gave way to an era of Global Information Age in the mid-2000s with the advent and increased use of email, Facebook, Google and mobile internet. The Information Age brought with itself its own set of consumer demands in various spaces such as security and facilitated the need of new offerings and business models.

The initial need was primarily of training manpower in tools and techniques required by corporates to deal with Information Age security models. This was followed by need for tailored products such as unified threat management appliances, malware guard, analysis softwares and so on. Corporates also required new age services such as background checks, cloud hosting, internet reputation management etc. By 2005, catering to these demands turned out be a major space for starting a new business.

Given the lucrativeness of this business opportunity, everyone would try to capitalize on it. One such avenue is entering the franchise business. Buying a franchise is perhaps one of the safest and the fastest ways to enter the world of information age security. More and more people working in the corporate sectors are quitting their jobs to become entrepreneurs. Many become franchisees and earn both wealth and reputation. The franchise is the only one in the industry that provides a retail point for security products, services and training under single roof. This has made it the first choice for many, lending greater flexibility and varied options.

In providing franchise business opportunities, Appin Technology Lab (ATL), with its decade-long presence in this innovative space, has come a long way as an education franchise player. A holistic performance by ATL in the information age security sector and a favourable business climate that it offers makes it one of the leading businesses to associate with.

Appin’s franchising division has already created a flutter and a growing number of ATL franchisees is a testament. Many entrepreneurs, who are using ATL’s flourishing business model, are thriving.

In only the past one month, eight centres have opened in various cities across India – New Delhi, Faridabad, Surat, Pune, Chennai, Behrampur, Bangalore and Varanasi.

Discussing future growth opportunities, company spokesperson Neha Kumar said “Having spread its wing in major metros and state capitals, we are presently focussed on making our presence felt in Tier B and C cities and invite applications for same via its website www.appinonline.com. This would provide opportunities for smaller city people in their domain itself, cutting out the problem of going out to bigger cities in search of avenues. As a part of its global expansion strategy, we are focussing on growth in Asia, Africa, Eastern Europe and Middle East.”

The franchise is powered by ATL to offer information age security and solutions, covering training programmes related to information security, forensics, embedded robotics in addition to ATL’s time-tested security products and services in local territory specializing in the corporate sector.

As a pioneer in the emerging franchise industry and a trendsetter in information technology, ATL’s key purpose is to drive innovation, serve as an industry catalyst and transform the world through stimulation. ATL is in training partnership with recognised international bodies like IADL and USDLA, lending it credibility and quality.

Appin Technology Lab provides competitive edge to its franchises, but it offers much more. It provides comprehensive and ongoing training, with standardized programs for every operator, sales representative and technician. Strong brand identity is backed by aggressive and effective strategies for expanding presence in targeted markets. It also offers measurable deliverables to franchise, including regular qualified leads, regular training, 24×7 offsite and periodic onsite support, remote delivery of cases and marketing material.

In this cut-throat world of business, Appin Technology Lab (ATL) certainly has held their ground. (ANI)