Mumbai, July 14 (): Romantic flick “Lootera”, which is hyped as one of the best films to release this year, has collected approximately 27 crore in its first week at the Indian box office.
Trade analyst Taran Adarsh tweeted, “#Lootera collected approx Rs 26.8 cr nett in Week 1. Breakup:- Wknd 18.5 cr, Mon 2.7 cr, Tue 2.1 cr, Wed 1.9 cr, Thu *est* 1.6 cr”.
Directed by Vikramaditya Motwane, released on July 5, the movie won many hearts with its charm. The period love saga got much thumbs ups and praises from the masses as well as critics. Despite getting good reviews from critics and audiences, “Lootera” had a dull start but picked on Saturday and Sunday.
The terrific word-of-mouth from the audience also helped in garnering improving response at the box office in the opening weekend.
Girish Wankhede, General Manager, Marketing and Public Relations, Cinemax India Ltd, said that people had loved the film, but the problem was not many people went to see it.
After showing a good collection record in the first weekend, the film took a big fall as the weekday started. After making 2.7 and 2.1crore on its first Monday and Tuesday respectively, the collection gradually decreased to register the numbers 1.9crore and 1.6crore on Wednesday and Thursday respectively at the domestic box office.
When compared to its opening day collection, the drop in the business is around 50% throughout the week. Week two is also expected to be worse as this week’s release, biopic movie Bhaag Milkha Bhaag, has took a good start. The second weekend collection also will not be up to the mark.
Lootera already raked in the production cost from the domestic and overseas box office. Also, satellite rights and music rights of the film have brought in profit for the film’s producers.
Experts say Lootera won’t collect more than 32-33crore as its life time collection at the domestic box office.