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Priyanka Chopra, Chris Gayle feature in new Pepsi ad for IPL

Mumbai, Apr 17 (): Priyanka Chopra appeared with a red long tikka, sindoor, a heavy Rajasthani necklace and bangles in a traditional Indian style for a new special Pepsi advertisement for the Indian Premier League (IPL).

30-year-old Priyanka Chopra known largely as Piggy Chops among her fans wore heavy jewellery for the IPL donning the look of a spiritual diva in a new advertisement for an aerated drink brand.

Decked up in a traditional avatar, Priyanka with a desi-girl look said that she had played many different characters in her film but not yet a spiritual diva.  Though the make-up is excessive it suits the idea, she said in a statement.

Feeling thrilled about the advertisement campaign, Priyanka said it is cheeky, it is naughty and will get hold of the fan support in a crazy way. The new ad marking a spiritual Priyanka Chopra will likely be relayed from April 18.

For the sake of its unending marketing campaign, PepsiCo India has introduced West Indies cricketer Chris Gayle along with the Bollywood actor Priyanka Chopra.

In a statement, Pepsico India claimed that it is bringing together for the second edition of the campaign, one of Pepsi IPL’s biggest superstars Chris Gayle and Priyanka Chopra. PepsiCo India Senior Director – Marketing, Homi Battiwalla while responding to the ad featuring Gayle and Chopra hoped that it will possibly enhance the insight of fans’ multiple team loyalties.

Adding that PepsiCo India has been successful in bringing two of the brightest stars from Bollywood and cricket together, Battiwalla hoped that consumers will definitely be having a lot of fun.

Beverages and snacks major PepsiCo India commenting on the development said that the ad has been  intended to take ahead the company’s previous launching marketing campaign that will be going on air on April 18.

During the previous Pepsi IPL, Priyanka and Ranbir Kapoor were seen in the character of a middle-class working man and woman.