Mar 14 (): The Earth Hour campaign is an initiative launched by WWF in 2007 and Earth Hour 2013 has been significant that millions have joined the 10-day global countdown.
Earth Hour has already successfully stirred millions of organisations and people around the world to assert their collective support towards climate change.
The campaign started as a one city initiative in Sydney, 7 years ago in 2007, when 2.2 million residents of Sydney participated by turning off all non-essential lights. WWF’s Earth Hour has grown to be one of the largest environmental movements in the world and the global campaign has reached over 7,000 cities and 152 countries in 2012, and gets more supporters every year.
This year hundreds of millions of people across the globe have proposed to switch off all lights in landmarks, business premises and homes for one hour – Earth Hour. This hour of darkness is a symbol of environmental action and this year, the Earth Hour would be held on March 23rd between 8:30 and 9:30 pm.
Organizations and individuals are stimulated to sign up for Earth Hour in the 10-day global countdown and announce their environmental commitment to encourage others including their family, friends, employees, clients and partners.
People are also encouraged and invited to take part in the “I Will IF You Will” on its second year, to inspire individuals to share their commitment to the planet.
At the global media launch for Earth Hour 2013, Andy Ridley, CEO and Co-Founder of the campaign spoke about massive environmental outcomes of the movement beyond the hour.
“People from all walks of life, from all nations around the world, are the lifeblood of the Earth Hour interconnected global community. They have proven time and time again that if you believe in something strongly enough, you can achieve amazing things. These stories aren’t unique, this is happening all over the world,” he said.
Jessica Alba joins Earth Hour as its newest Global Ambassador. The 31-year-old actress and co-founder of eco-friendly family brand The Honest Company is lending her support for the world’s largest mass light-out event through a fun “I Will If You Will” challenge.