Mumbai, Feb 2 (): Popular soft drink brand PepsiCo India said that it has officially appointed the Bollywood actor Hrithik Roshan as its new brand ambassador for its soft drink ‘Mountain Dew’.
Ruchira Jaitly, PepsiCo India Category Director-Flavours said in a statement that they were very proud to team up with Hrithik Roshan, who reflects the bold, fearless and daring character of the brand and its consumers.
She said as summer is approaching the company is expecting to prove this summer a blockbuster and she is very confident that Hrithik’s association with ‘Mountain Dew’ would take the product to great heights.
Hirthik in turn commented that he always loved to push himself to the extreme and the belief of the brand is also similar to his viewpoint, which proved to be an ultimate fit that he could not resist.
Ruchira said the actor “is a true personification of the philosophy of the brand ‘Darr Ke Aage Jeet Hai’.”
Mountain Dew is considered a fast growing brand in the carbonated soft drink market. It is one of the highly sold soft drinks across the globe and it has crossed Rs 1,000 crore sales mark in 2011.
Usually the company chooses a star as the brand ambassador for a one-year period. In 2011, the brand ambassador of the product was Salman Khan but they did not appoint anyone in 2012. Recently, Roshan has been appointed as the brand ambassador for the brand to further increase its prominence across the country.
Hrithik Roshan with his excellent looks, hot build and extraordinary talent has been described from long time back as the Greek God of Bollywood. Right from his debut film till now, sincerity and hard work has been his mantra.
In 2012, Hrithik Roshan has started his TV career as a judge in a new TV series Just Dance. The actor will be next seen in his home production ‘Krrish 3’.