Washington, Jan 17(ANI): English giants Manchester United has announced major sponsorship deals with two popular Chinese companies, each in a three-year deal.
The value of both the sponsorship deal has not been revealed, CNN.com reports
Chinese beverage giant, Wahaha will become United’s first ever official drinks partner in the world’s most populous country.
China Construction Bank, the country’s second largest bank by market value, will be the club’s first deal with a Chinese financial institution.
Wahaha, based in the eastern Chinese city of Hangzhou, said it has been China’s biggest beverage maker over the past 11 years.
Its bottled water, energy drinks and yogurt are ubiquitous from the urban markets of Beijing and Shanghai to rural stalls in the snowy mountains of the Tibetan plateau.
Under the second deal, China Construction Bank (CCB) gains exclusive rights to market the official Manchester United-branded credit card in China, the paper said.
CCB said it would start advertising the product to its nearly 102 million personal banking customers, it added.
United’s Chinese sponsorship deals are just the latest in a series of at least a dozen agreements with global brand names in 2012 as the club has tried to pay down debts from a 2005 takeover.
Most notably, last year the club signed a 559 million dollars sponsorship with Chevrolet for a seven-year shirt agreement. (ANI)