Chennai, Jan 14 () : Kamal Haasan has officially announced that the premiere of his film Vishwaroopam on DTH, the multilingual in Tamil-Telugu and Hindi would be on February 2nd.
In a press release from Rajkamal Films, the actor-producer-director said that the film would be released in Tamil and Telugu as scheduled on January 25 in theatres and the Hindi version Viswaroop on Feb 1st.
Earlier the premiere was planned for a Thursday but for the convenience of viewers it will be on a Saturday. On Feb 2nd, the film’s three versions will be available on DTH. The Hindi version on DTH comes just one day after the theatrical release. In Tamil it comes after one week of the release in theatres.
Kamal said that this first of its kind in India would be shown by DTH operators whose names will be made public soon. This implies that the early seven DTH players are all not on the same boat. Yet another development is that the rates would be slashed. Earlier it was Rs 1000 for Tamil and Rs 500 for other languages. DTH companies do not want to let go off this new avenue as this could spur other producers to come forward.
Bollywood which already has a schedule of blockbusters getting released within months of the release on DTH and so also home videos is not excited about this first of the kind experiment and multiplexes who are co-producers of many films have the last word.
In terms of business for Tamil Nadu theatres and other Southern areas, the business would be for one week. The first two weeks’ collection decides the fate of a movie and Thuppaki producer claims to have entered the Rs 100 crore club in two weeks.
Rajkamal is however sure of its business tactic to release in 500 plus screens and take in maximum money and then bank on DTH royalty. If the movie is a hit in theatres, then the DTH telecast would only add to the coffers and it banks on the effects like Auro sound that will not be experienced by TV screens including home theatres and hence bring in crowds who had seen on DTH.