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Box office collection : Matru Ki Bijlee Ka Mandola (MKBKM) opening day dull

Mumbai, Jan 11 (): The much-expected Bollywood movie Matru Ki Bijlee Ka Mandola ( MKBKM) starring Imran Khan and Anushka Sharma in lead roles, has started off on a dull note at the Indian box office.

Directed by critically acclaimed director Vishal Bhardwaj, the film has fresh young pair – Imran Khan and Anushka Sharma. Vishal has earlier given good films like “Maqbool”, “Omkara”, “The Blue Umbrella” and “Makdi”.

But his last film “Saat Khoon Maaf” was a disaster, so Vishal had hoped for a better fortune through MKBKM. He has made this film under a rural setting. Usually, Vishal Bhardwaj’s films are received and enjoyed well amongst the upper class audience. Hence, the film starring the young pair was expected to start with a bang at the box office on the first day of its release.

MKBKM is released on January 11 for Sankranthi, the same day when many regional movies are released. The same day sees the release of Punjabi movie, Saadi Love Story in North and Tamil movie Alex Pandian and Telugu movies Seethamma Vakitlo Sirimalle Chettu and Naayak in South India.

Such releases featuring big stars in the regional areas has affected the opening day response of Matru Ki Bijlee Ka Mandola across the country. The movie has registered better occupancy at multiplexes than in the single screens. Overall, its occupancy is below the expected mark.

The film’s collection will also be affected by today’s India – England match. The urban appeal film made in a rural setting could also deter audience. Trade analysts say the word of mouth is likely to take its business upwards.

The makers of Matru Ki Bijlee Ka Mandola have had massive promotions prior to its release. Besides this, Imran Khan and Anushka Sharma have performed on several TV channels and visited various metros across the country to promote it.

The movie has garnered mixed reviews from film critics. At present, the film appears to go either way at the box office.