Chennai, Jan 3 (): Threatening to boycott Kamal Haasan’s film Vishwaroopam, Tamil Nadu Theatre Owners Association and Madurai-Ramanathapuram United Film Distributors at a joint meeting have decided not to screen the actor’s movie in Madurai and Ramanathapuram districts, if the film is going to be relayed on January 10, on DTH platform, a day before the release of the film in theaters.
Appealing to reconsider the decision to broadcast the film in DTH platform, and cancel the licence given to the relevant companies for relaying it, leader of the association group requested the actor who is known to be the director of the movie, to withdraw his decision and also declared that they will boycott the films of all those producers who offer licence to DTH companies for screening the film.
Taking a decision not to screen the film Vishwaroopam in most of the theatres in Tamil Nadu, the association has also appealed to Chief Minister J Jayalalithaa to immediately interfere in the matter and safeguard the interest of the theatre owners and film distributors.
Unfazed by the controversy from a number of theatre-owners against releasing the movie on DTH platform, the actor while talking to reporters in Chennai said that it was a done keeping in mind about the growth and progress and claimed to be an attempt to move ahead.
With the existence of fifty million DTH homes in the country, if the film is successful to target five per cent of the DTH base then there is no doubt on the film to collect 175 crores. Applauding the entire gamut of DTH competitors who have come together for the first time on board to debut a film on TV, Kamal Hassan congratulated all the competitors who have assembled together, while addressing a press conference in Chennai.
Responding to the decision of screening the film on DTH platform, director Bharathirajaa said that it is quite common that scientific progress is not surprising and should be encouraged.