Chennai, Dec 5 (): Makers of Sivaji 3D are gearing up to release their film in new sound format called Dolby Atmos, for the first time in India. ‘Sivaji 3D’ is all set to release in 3 D version on 12-12-12, which coincides with the 62nd birthday of superstar Rajinikanth.
Dolby Atmos is a new audio platform that will change the experience of sound and transport audiences into the story with a lifelike, sensory experience. And superstar Rajinikanth-starrer Tamil political-thriller Sivaji 3D will be the first Indian film to be released in Dolby Atmos.
At the screening of Sivaji 3D event at Sathyam Cinemas, yesterday on December 3, selected songs and trailer of superstar Rajinikanth’s Sivaji 3D were screened in Dolby Atmos. The screening was attended by director Shankar, Suman, K.V. Anand, Kiran Reddy, CEO, Sathyam Cinemas, Pankaj Kedia, Country Manager, Dolby Laboratories India and Saravanan, AVM Productions.
At the screening event, Guhan of AVM Productions said there are 65 3D screens in Tamil Nadu and 50 more will be converted to 3D to ensure Sivaji’s release on 12th December.
Serene at Sathyam Cinemas is the first theatre in India to have Dolby Atmos, which is one of the most significant developments in recent past. SPI Cinemas have been the forerunner in bringing advanced technologies to India always.
Earlier, Sathyam Cinemas brought Auro 3D audio format for Kamal Hassan’s Vishwaroopam for the first time in India that delivers a full three-dimensional sound spread capable of reproducing natural acoustic space.
Pankaj Kedia, country manager, Dolby Laboratories, in a statement said this Dolby Atmos is one of their most noteworthy innovations in recent years that represents the future of entertainment.
The original version Sivaji-the BOSS was directed by Shankar a few years ago. Sivaji featured Rajnikanth, Shriya, Suman and Vivek in the lead roles. Music is by A R Rahman, camera by K V Anand and lyrics were by Vairamuthu.