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TVS- BMW bikes to roll

Chennai, Dec 4 () : If everything goes right, TVS-BMW bikes will be on the roads by year-end.

TVS Motor Co is in talks with BMW and hopes to sign the deal before the end of the current fiscal, a tie-up partnership for two-wheelers.

BMW entered India in 2010 with its bikes. TVS Motor did not divulge the details of the deal it was looking forward. The collaboration with BMW will give Chennai-based motor company the much-needed jump to latest technology from the German firm. Its portfolio of high-tech bikes would give it a boost.

Its earlier outing on two wheelers was with Suzuki Motor and it ended in 2001. TVS has been going solo. TVS launched a 125 cc bike with two variants yesterday. Named Phoenix, it has a drum brake variant which costs around Rs 50,000 and for Rs 2000 more, one can get the disc brake version.

It will increase the portfolio of motorcycles, which starts from TVS Sport in the 100 cc segment ranging to the 180 cc model TVS Apache.

Executive bike market is now 4 lakh and TVS hopes to get a 7% share with the new bike. A sales of 20,000 units of the Phoenix 125 is expected. Apart from this, it start exports from February. TVS has a reckoning with Hero’s Glamour, Bajaj’s Discover as well as bikes from Honda and Scooter India.

TVS was not dominant in the executive bike segment and now it hopes to cash in on growing demand. TVS claims that its new model will give 67 km per litre of petrol. This could be a clincher for today’s executives. TVS will first start aiming for the urban crowd and after making its presence would move towards smaller towns and gradually to rural areas where mileage is a factor for purchase.

BMV would bring its cars 1 series and 7 series and also bring the new X1 and SUV X6 series. Two of these models would be assembled in its Chennai factory.

tvs-bmw-bikes-to-roll

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