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Tata Motors vs Mahindra and Mahindra

Mumbai, Aug 14 () : Tata Motors has put into action a plan to step on the gas to zoom past Mahindra and Mahindra (MM).

Tata’s longest-serving model, Safari, is getting a major makeover in styling and added engineering inputs on the lines of Land Rover. The new model will be re-named Safari Storme. Lighter and more spacious version is scheduled for a launch in coming months.

A stripped-down version of the Aria crossover is next and that will be substantially cheaper than the Rs 12.13 lakh for the BSIV version (ex-showroom, Mumbai).

The Aria has failed to catch the market and pick up sizeable sales figures for the company. The personal pickup vehicle Xenon posted sales of 708 units sold in the same quarter a year ago that had only 168 units in the first quarter, a fall of 76 per cent.

However, the company trump card which could reverse its domestic fortunes, is the diesel-driven Nano. However it will not be launched before the end of the current financial year. The petrol-driven car, Nano, makes up 20-30 per cent of Tata Motors total passenger vehicle sales, clocking sales of 5,500-6,000 units a month.

Indica, the diesel-driven hatchback  vehicle constitutes 70 per cent. Despite Tata witnessing a jump in sales in July, it decided to go ahead with a four-day plant shutdown at its Pune passenger vehicle facility starting August 1. If Tata Motors does not ramp up production to make up for the loss then this could mean a lower dispatch of cars and SUVs for the current month.

A company known for making tractors, M&M is the hottest car maker in India. In just ten years of making its first real début, it has entered the big league. It does have its share of failures. A joint venture (JV) with Renault, The Logan sedan, was a disaster. An earlier JV with Ford to produce the Escort didn’t work out to excite the market.