MUMBAI, July 26, (Truth Dive): A Japan made bike manufactured in India will be sold to Japanese. Twenty-seven years back Yamaha set up a manufacturing base in Surajpur (India), little did it imagine that it will export sports bikes to Japan from India. It is termed as a first in the history of Indian two-wheeler industry.
Yamaha Motor India, the subsidiary of the Japanese two-wheeler manufacturing company’s shipment of R 15 a 150 cc sports bike is ready for loading. Initially 300 motorcycles manufactured at its plant in Surajpur will test the market in Japan; if the response is good, the company may export the model FZ, another motorcycle, to its home market.
Hiroyaki Suzuki MD, India Yamaha Motor explaining the rationale behind the export said that motorcycles manufactured in India meet the advanced specification of developed markets. Apart from this they are produced at a lower cost. R15 in Japan is to test market them in the Japanese market and if the response is good, the company may explore more products for export to Japan and then move over to other advanced markets.
“Japan is traditionally a market for big bikes and racing motorcycles and the 150 cc segment is now catching up. R15 fits the image; not only because it is easy to race and man oeuvre, but it would be an ideal choice for entry-level racing feels Suzuki.
Bajaj Auto and TVS Motor ships products to developing nations in Africa, Latin America and the Asian countries but Yamaha, Eicher Motors and Royal Enfield are the few companies that export to developed markets from India. The highest numbers exported was by Bajaj Auto with 1.26 million units, closely followed by TVS Motor (2.6 lakh units). India. Yamaha Motors stood at the fourth largest with shipment of 1, 29,394 units, and a growth of 45%.