Mumbai, June 28 (): UK-based brand, a leading computer specialist ACi, Allied Computers International yesterday unveiled in India its first ever low-cost laptop in the Indian market.
The ACi Icon 1100 is a fully-functional high-resolution 10.2-inch screen laptop computer priced at Rs.4,999 in the Indian market. The laptops will be marketed in India by a BSE-listed group company, Allied Computers International (Asia) Ltd.
Hirji Patel, Allied Computers International’s (Asia) Mananging Director said that ACi Icon 11oo will be fully functional. It is a Windows compatible laptop with an expandable memory up to 1 GB. The model has the lowest price tag in the country. The company expects to sell 200,000 low-cost laptops across the country in the first year.
ACi Icon 1100, the low-priced model is one among the seven products that the company unveiled on Wednesday. The other products unveiled are mid-to-high-end laptops.
When asked about the low-cost of the model Patel said the quality of the product is in no way compromised. The low-cost model is carefully designed and developed. The company imports the product from China and Far East and is sold to the Indian consumers at very low profit margin. Apart from the price breaks, the company is keen in housing latest technology in laptop computing in all its laptop models.
He said India consumes a volume of around 2.5 million laptops per annum. The sales are just 10 per cent of what Western countries like UK and other leading European countries are churning out.
The company is already in talks with various state governments like Tamil Nadu, UP and others announcing to provide laptops for students. The company has plans of offering low cost laptops to these state governments.
U.K.-based non-resident Indian, Mr. Patel established the ACi brand there in 1992 and ACi introduced its first custom-designed ACi NotePro in India in 1993. He has since introduced several laptops in India, usually at a steep discount to competing products.
The company has 200 existing dealership now, in the next two months, it needs around 500 more dealerships across India.