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YouTube website redesigned

Dec 3 (): YouTube unveiled its new look, which features gray navigation bars, on Thursday. YouTube announced the renovation on its blog: “So, today we’re introducing a new homepage, Channel design and a fresh coat of digital paint.”

You Tube, as all internet browsers know, is the Internet’s most popular video site — and the second most popular site, according to owner Google. A channel is a curated list of video clips chosen by a specific YouTube member or celebrity.

YouTube’s old site design was basically videos in a grid on a plain, white background — there wasn’t a lot of order.

Now, YouTube has a dark gray sidebar on the left side of the page, where users can see their subscribed channels. Clicking on a link on the left side of the page (there’s also “Trending” and “Popular Channels” links, in addition to users’ subscribed channels) changes the content in the centre column, where videos appear in a list rather than a grid. There’s also a right-hand sidebar with “Recommended” videos.

The new design makes YouTube’s website much easier to navigate — not that that’s really saying much. The new design focuses on helping learn a broader array of entertainment.

The overall theme Google seems to be going for is less like the Internet, more like TV—and hopefully it will strike the perfect chord in between these two mediums.

Experts say the redesign may mean people spend longer on the site. Currently, the average user spends 15 minutes watching videos on YouTube, said Noam Lovinsky, a group product manager. With the new channel-focused design, those sessions could stretch into 30 minutes or even one hour-plus sessions, he said.

The site’s owner, Google, has posted a blog saying that the new design was “focused on helping you discover a broader range of entertainment”.

Around 17 hours after an official “Get More Into YouTube” clip explaining the move went live, 6,703 members had clicked the “dislike” button compared to 2,280 who had clicked “like”.

Analysts also believe the backlash will be short-lived, noting similar reactions after refreshes by other sites.