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Business Exclusive Health India

70% Young Indians have dandruff

Mumbai, June 6 ( ):  CLEAR Paris Institute run by multinational FMCG company Unilever conducted global scalp analysis survey involving nearly 13,000 participants from Brazil, Mexico, India, China, Russia, Germany, Indonesia, Thailand, Vietnam and the Philippines. The findings show that  around 70 per cent of Indians suffer from dandruff.

The highest occurrence of dandruff in India is among young adults aged 18 to 30. CLEAR has partnered with the world’s leading dermatologists from the International Academy of Dermatology (IACD) to bring the first ever patented scalp nutrient technology –NEW CLEAR with Nutrium 10 to its consumers.

This was unveiled at a glittering event in Mumbai in the presence of Mr. Rajnikant Sabnavis, Regional Category Vice President – Hair, South Asia, Unilever, Ms. Meena Rajan, R&D Director – Hair, South Asia, Unilever and Mr. Piyush Jain, General Manager, Hair care, Hindustan Unilever Limited (HUL). Also present was Dr. Aparna Santhanam, Consulting dermatologist and cosmetologist who shared a holistic approach on dandruff and scalp health.

On the launch, Mr. Piyush Jain, General Manager, Hair Care, Hindustan Unilever Limited stated, “New CLEAR is the solution for a healthier and dandruff-free scalp. Scientists and experts at Unilever are constantly working to develop new, innovative technologies and products that will provide the best solutions to our consumers. Nutrium 10 is a technology that took years in the making and is a part of CLEAR’s mission to deliver the most effective anti dandruff shampoo for healthy scalp and hair.”

– Nutrium 10 is customized for men as – Pro Nutrium 10, and for women as – Nutrium 10. Combining the benefits of pro-vitamins, minerals and sunflower oils, Nutrium 10 treats dandruff at the root: nourishes the scalp to eliminate flakes, soothes dryness and repairs the scalp barrier to strengthen its natural resistance.

– New CLEAR Anti-Dandruff Shampoo’s Nutrium 10 has been identified by IACD as the scalp care technology that will lead the paradigm shift in scalp care management. It took years in the making and is a part of CLEAR’s mission to deliver the most effective anti dandruff shampoo for healthy scalp and hair. This revolutionary technology will contribute not only to better scalp health, but also improve dandruff sufferers’ quality of life.

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