Chennai, Oct 17 (): Malabar Gold based at Kerala had announced popular music director Ilayaraja as their brand ambassador for the company seeks to expand its network in Tamil Nadu. For the first time ace music director Ilayaraja entered into commercial venture which has created an hype by itself and expected to reach the target audience at a great level.
Speaking on his first association with such a commercial venture, Ilayaraja said he had accepted to endorse the brand not for money but after coming to know of the various corporate social responsibilities of Malabar Group. He went down memory lane and became emotional when he recalled that his sister had to sell her golden ‘Thaali’ (Mangal sutra) to pay fees for his school exams.
He also stated ”In that way, gold will never let down anybody and there have been many instances when struggling families have managed to run the show by selling the little gold with them” . So we could see the authenticity of pure gold mix with music and if Ilayaraja is there, then nothing like it.
O Asher, Group Executive and spokesperson, Malabar Group, said the company, with its existing outlets at Erode and Salem, had planned to expand to other cities including Chennai, Vellore, Madurai, Nagercoil and Puducherry. Mr. M.P. Ahammed, Chairman, Malabar Group and Mr.Nishad A.K. Executive Director, Malabar Group with Mr. O. Asher have been involved in deep discussions on using the greatest icon in a much colossal way of promoting their product. The group also planned to foray into Andhra Pradesh and Karnataka besides Delhi, headded.
It is worth mentioning that Ilayaraja had never performed any song sequences and before year he took it upon a change in title song of ‘Azhagar Malai’. Now the all-time maestro is all set to steal our hearts with his endorsement of ‘Malabar Gold’. Isaignani Ilayaraja is now getting on with the brand endorsing activities and now he will appear for the brand of ‘Malabar Gold’.