5 Indian fishermen released, is it a victory of Indian diplomacy?

5 Indian fishermen released, is it a victory of Indian diplomacy?

Sri Lankan president Mahinda Rajapaksa commuted the death sentence of five fishermen from India – Emerson, Augustus, Prasath, Langlet, and Wilson. They were earlier convicted for drug smuggling and due to Indian diplomacy, presidential pardon was granted. These five were handed over to Indian officials, and they can walk free without having to face legal action in India.

Could Sri Lanka have carried out the sentence, if India did not engage Sri Lanka diplomatically? I believe that it is very unlikely. Having said that, India moved swiftly once the death sentence was announced. It was a multi-pronged approach – India pursued the issue legally by filing an appeal on fishermen’s behalf in the Colombo High Court on Nov 11th, PM Modi and President Rajapaksa had a telephonic conversation on the 9th of November, and Sushma Swaraj, the external affairs minister had multiple conversations.

India considered this case as a priority, and this finally led to the presidential pardon. This move is expected to reduce tensions between India and Sri Lanka, at least in the short run.

Indian diplomacy has done a credible job in this case, however it throws open many questions.

  1. Why did India not try to secure the release of these fishermen for the last 3 years, as they were arrested in 2011 and why did we wait for the Sri Lankan courts to convict them, before acting on it?
  2. Consider this with the case of the Italian Marines, who were arrested for killing two Indian fishermen in 2012. Despite being charged for man-slaughter, the marines were allowed to go to Italy to vote in elections in 2013, based on the promise from Italy that they would be sent back to India for their trial. Later on, Italy reneged on this assurance and this showed India in bad light. While this is not an ideal example, it still showed the intent shown by Italy towards securing its people, irrespective of the circumstances. Should India learn something from this?
  3. India’s hasn’t been able to get Rajapaksa to implement the 13th amendment to the constitution, and set in motion the political process with Tamil minorities, as promised to India. Why is India not able to pressurize Sri Lanka towards implementing the 13th amendment?
  4. Sri Lanka has taken India for granted for all practical purposes, by favoring trade with Chinese as opposed to India, with scant recognition of India’s contribution to the economic and development assistance of the nation. Have we missed a huge opportunity in maintaining our hegemony in this region?
  5. A few weeks ago, a Chinese nuclear submarine and a warship docked at Colombo port and a few weeks before that, another Chinese submarine docked at Colombo port. This contravenes the 1987 agreement between India and Sri Lanka, which states that their respective territories will not be used by either countries for activities that are prejudicial in nature to each other’s unity, integrity and security. When India registered its protest, it was brushed aside by Sri Lanka, stating that more than 200 warships have docked at Colombo as goodwill visits, and for refueling and crew refreshments. How does India reduce the Chinese influence in the region?
  6. India hasn’t been imposing itself on its neighbor and we stopped short of supporting the UN resolution against the atrocities Sri Lanka committed on the minority civilians during the war. People like Mr. Swamy go around advising the government on why India should not support resolutions against Sri Lanka, as that would make India vulnerable to resolutions against it, on Kashmir and Manipur. How skewed can you get in your foreign policy?

The release of the 5 Indian fishermen by the presidential pardon is hailed as a diplomatic victory. Or, is it just the Sri Lankan superiority in diplomacy? Mr. Rajapaksa has done a favor to India by releasing the fishermen, and there is no second guessing that he would expect it to be returned at the impending polls in Sri Lanka, and also at the UN Human Rights council meeting.

All in all, Sri Lanka hasn’t been fair to India in its dealings and being a stronger neighbor, India hasn’t done much about it, for various reasons. India has to ensure that Sri Lanka implements the 13th amendment and ensure the interests of Tamil minority are protected. India cannot wait longer and it has to contain Chinese presence in Sri Lanka, for this would evolve into a larger problem than what we envisage today.

PM Modi and President Rajapaksa are expected to meet during the SAARC summit at Nepal. It would just be the ideal opportunity to send a strong message to Sri Lanka. As far as Sri Lanka is concerned, India is still relevant and it cannot do away with a powerful neighbor like India, irrespective of the Chinese influence. This is the time for India to apply pressure and engage with Sri Lanka, not just at a political level, but at a strategic level as well. I only hope that it is not too late already.

Sanskrit = Spoken Persian + Written Tamil: Part II

Sanskrit = Spoken Persian + Written Tamil: Part II

This article is sequel to the previous one published on TruthDive:


The previous article brought out the fact that Sanskrit never had a script of its own. Since Tamil is the only oldest1 language of India, with rich and very old literature, Tamil Brahmi and Devanagari scripts should be called as variants of Tamil script.

This article explores the origin of Spoken Persian and Spoken Sanskrit. Understanding of the ancient human civilizations and their migrations provide a scientific basis to analyse the composition and evolution of Persian and Sanskrit languages.

Ancient Human Civilizations. Before the country borders were drawn, there were five unique sweet human versions roaming on the surface the earth. They were Chivan (Chivamer / Sumer), Akathiyan (Akkadian), Kotha (Goth), African and Mongoloid as depicted in the picture.


Peak of each of their civilizations were in different geographies at different times. Three of them were identified in Mesopotamia, the cradle of the civilizations between 5000 BCE and 2000 BCE:

Chivan civilization is considered to be the oldest civilization that started to write.  They were the first in Mesopotamia. Their language dialects were called eMe GiR and eMe SaL. This was the first civilization that was spread over Mesopotamia to Indian subcontinent and more parts of the world (which is not covered in this article). Chivan civilization was creating civilizational benchmarks in societal living, agriculture, language, religion, gods and literature. Mesopotamian archeological evidences very clearly named the people as SanGiga (ChivanChika) and hence the name ‘Chivan Civilization’ (coined by the author).

Akathiyan civilization had a friendly coexistence2 with Chivan. Akathiyan were the second in Mesopotamia. Their language was a semitic variation of eMe.

Kotha, an East Germanic tribal civilization were the third in Mesopotamia. They were neither friendly3 with Chivan nor with Akathiyan. They did not write using any script while in Mesopotamia. Mesopotamian historians point to Goths as barbarians4. 

Chivan Civilization – Akathiyan, Kotha Walk-in. Two of the ancient human civilizations started migrating out of their geographical boundaries around 2300 BCE.  There were two major migration routes, one is Europe to Mesopotamia and the other is Mesopotamia to India. Former migration added Akathiyan and Kotha to Mesopotamia. Later migration provided a platform for the evolution of Indo-Iranian languages including Persian and Sanskrit.

Cultural sedimentation is a concept that explains the present day culture from the past culture of the region. Take a deeper look at the pictorial representation of the cultural sedimentation of Persia and Gandhara. This cultural sedimentation explains why Persian and Sanskrit languages have more similarities.

On the map, East Germany is high up on the left side, where Kotha civilization was centered. Caucasian mountain is in between Black Sea and Caspian Sea. Just above the Caspian Sea is where the Akathiyan were at large. South of Caucasian is the Mesopotamia (modern Iraq) where Chivan were present. As you move eastward from Mesopotamia, you reach Babylonia/Persia (modern Iran), Gandhara (modern Afghanistan), Indus valley (modern Pakistan) and then India.

Central European expansion of East Germanic tribe resulted in first Kotha migration (K1). Their movement displaced the Akathiyan.  Akathiyan migrated (A1) to Mesopotamia.  Then Kotha (K2) followed them into Mesopotamia. Akathiyan and Kotha arrival in Mesopotamia are well documented in excavated archaeological evidences5.

Akathiyan and Kotha continued their migration (A2, K3) to greener pastures in Indus and India. RiK Vetham attests the migration of Akathiyan from north to south of India6.

While RiK Vetham was being written in Gandhara about Indran (Shiva), far south in India, under Chankam, many more epics were written about Shiva7. That proves the larger presence of Chivan civilization from Mesopotamia to India.

In India, post-vedic, the ‘Concept of Shiva’ that was well understood by Chivan and Akathiyan, got corrupted. For example, Linga was called a phallus for the first time in few puranas8, possibly influenced by Kotha. 

Spoken Sanskrit = Spoken Persian = Chivan + Akathiyan + Kotha + Parsi. At Gandhara, Sanskrit evolved as the 5th generation language, as an amalgamation of Chivan, Akathiyan, Kotha and Parsi languages.

There are three critical words that have profound meaning with respect to origin of faith. Below table shows their transformation from eMe to Sanskrit.

In Chivan civilization, Chiva the celestial father was also called as SipPA or Chi (va) pPA. This is same as Appa, Papa, Baba, or ‘Father who art in Heaven’ as Jesus would call. Akathiyan civilization called Him as Abba. Human father is called Pater, Pidar and Pitr.

Celestial father, apPA became ‘R’ inclusive apPAR, for a specific reason (not discussed in this article). The various forms of Shiva became PAR, PRA, BRA, aBR’Ah’am, BR’Ah’ma, BR’Am’ma, PARam, PARamesh, PARamaChivam, PARamJoThee. PARSI civilization picked up the faith from Chivan/Akathiyan and believed in ‘Thee’ or the fire god.

Human migrations are the causes for cultural sedimentation which further paved way for the emergence of new language cocktails. eMe, the primary language, which has been branded as an isolate by scholars, is the big bang that world linguist should explore. With decades of Sumerian research, Dr Loganathan claims ‘Sumerian is Archaic Tamil’9.

Duly recognizing the Chivan civilization, for the creation of the base language, eMe may be called as ChivanTamil or ChenTamil, now you know the origin of the word Senthamizh.

P.S. Author suggests the readers to visualize themselves about the people, period, geography, Shiva and read couple of times to have a greater feel.


1 Tamil is the oldest language of India: Read Korkai and Adichanallur excavations (800 BCE); Porunthal excavation (500 BCE)



2 Chivan & Akathiyan coexistence: Read more on Zecharia Sitchin’s quote from book of genesis – “Sons of gods (Chivan/Sumer) married daughters of men (Akathiyan/Akkadian)”.

3 Kotha Conflict: Read RV for conflict between these three cultures:  Agastya (Akathiyan) was requesting the Indra (Chivan), not to kill a Martu (Kotha). Rig Veda reference: RV Mandala 1 Hymn 165, 170, 171.

4 Mesopotamian Goths were Barbarians: Browse the web for Romans and Barbarians (Goths).

5 Akathiyan & Kotha rule Mesopotamia: Browse the web for Mesopotamian Cylindrical seals of kingships.

6 Agastya migration to south India: Browse the web for ‘meluhha and agastya’.

7 Read epics on Tamil Saivism Thirumarai such as Thirumanthiram.

8 Puranas mentioning Linga as Phallus: Browse the web for “analysis of lingam”.

9 eMe is Archaic Tamil: Browse the web for ‘Dr Loganathan and Sumeru Tamil’.

How unethical is your Uber ride?

How unethical is your Uber ride?

If you’ve been following the mobile tech scene at all, you’ll find one company being dragged into the news for many things other than its initial promise of easy and hassle-free ride sharing. Yes, Uber is what I am talking about.

With a recent $17 billion valuation, it is quite easy to see why Valley VCs love this “technology company” that enables ride sharing. By playing rough and aggressive, Uber is allegedly the most ethically challenged company on the block today. With great power comes great responsibility – however, Uber has had trouble recognizing qualities like discipline and wisdom, in the wake of its aggressive and fierce approach to bring benefits to customers.

In order to save money and gain unfair competitive advantages, the company has ignored taxi regulations in several cities and countries, especially in Canada. Vancouver has initiated a lawsuit against Uber citing that the company has bypassed various regulatory and safety standards, tantamount to providing illegal services, simply by calling themselves a technology service when in fact, all they are is a taxi service.

With no respect for its drivers (Uber’s CEO can’t wait to replace its fleet with self-driving cars), sophisticated plans with field agents to undermine and sabotage competitors, and reports of sexist campaigns in France, the service is treading choppy waters. Several proponents are now publicly speaking up against the ruthlessness and the audacity with which the rider service company operates. This how-to guide on deleting your Uber account, should give you an idea of what Uber’s future is looking like, right now.

The latest woes for the company arise from comments by its senior vice president for business, Emil Michael who has suggested that the company would likely establish a team of researchers to smear its critics from the media. Obviously, this has created a frenzy in tech as well as media circles, and led to an apology. However, the odd thing in all of this is, it is entirely unclear, if anyone from the Uber camp recognizes the ugliness of this statement and attitude.

Also, in a related revelation from Buzzfeed, Josh Mohrer, Uber’s New York general manager, used an internal Uber app called ‘God View’ to track reporters and journalists who had openly criticized Uber’s campaigns and aggressive strategies. Apparently, the app is commonly used by all Uber employees, to allow them to track customer activity.

In India, where demand for transportation services always outstrips supply, Uber has launched a low cost service UberGo, purported to be cheaper than an auto. Initially presumed to be axed by the RBI due to the two-factor authentication rule for payments in India, Uber has smartly sidestepped this by partnering with Paytm wallet to enable payment. Even though, it uses an overseas payment system, it allows Uber to bypass two-factor authentication.

Although the goal for Uber seems laudable, this is one giant in the making that needs to know and understand when to apply wisdom and maturity, as it grows.

Narendra Modi and Indian Politics 2014

Narendra Modi and Indian Politics 2014

New Delhi,Dec 27 (TruthDive): Narendra Modi is a name that stands for everything to do with Indian politics 2014. General elections or otherwise known as Lok Sabha polls are till now seen as a collection of voters’ feelings in provinces across the nation. This election is reflective of the thinking of a voter of post 1991 generation. This voter is not tolerant to shortages, an economy that is a closed-door affair and with only rhetoric and doles to offer.

The voter is looking for accountability, global reach and services that are on par with their peers in developed nations. It is here that Narendra Modi reached out. The fact that BJP’s social media reach helped it to get numbers is far-fetched in a nation where internet penetration is only 3%.

Narendra Modi changed the approach to elections. His use of 3D projection in remote villages where there were no televisions to telecast his rallies was a sign that technology had a big role to play.

Indian politics in 2014 showed the change from the trend where members of a family moved around giving speeches. Narendra Modi introduced the ‘Chai pe Charcha’ and asked votes on a development plank. Youth who voted for BJP are looking for material gain, world-class infrastructure, education and an economic management that can make their lives better.

2014 also signals the end of the Nehruvian era, an approach that was handed down by our colonial masters. Congress will have to reinvent itself with a new economic mantra and ditch the Nehruvian policies.

In each and every State that Narendra Modi campaigned, he had something to offer in terms of increasing the economic status of the common man. His turnaround formula sounded credible as Gujarat that he ruled is one of the economically forward ones in India. The voter was not concerned about whether Narendra Modi inherited an already economically progressive State and made it into a better one.

2014 will be remembered for the billion dollar scams and the courts sending the VIP class to cool their heels in Tihar jail.

Down South, local chieftains continued to hold sway. One saw Andhra break up into two and till date behaving as if the new-born Telangana and Seemandhra are created with the sole purpose to fight each other. A long overhaul is needed for Congress to make a comeback in 2015 as BJP sits in power at eight States and jewel of it being Maharashtra which has the financial capital.

As the saying goes that good things have to come to an end, Narendra Modi and RSS honeymoon seems to be over. Saffron outfits have gone on reconversion, making Godse the national hero and on mission 100% Hindu rashtra.

Many things that UPA did and were said to be regressive are back in a new avatar. Those who saw a Narendra Modi wave have now begun to get the sneaky feeling that it was Tsunami that is causing destruction. Probably for the first time in Indian politics,  a 31% share of BJP looks much bigger than the 69% of other parties.

Jashodaben files RTI – unresolved personal issues

Jashodaben files RTI – unresolved personal issues

In an RTI plea, with Mehsana police, dated November 24, Jashodaben, 64, the wife of India’s most powerful citizen Mr. Narendra modi, seeks information from the police department regarding her security cover and demands a certified copy of the actual order passed, about her security.

May be for few, it may sound like self-proclaimed marketing to bring herself to the limelight. After all, she is the wife of the most brand-cautious, pro-marketing Prime Minister of India. And, some may say that Jashodaben is being instigated by some political forces, probably the BJP’s rivals, to gain political sympathy by taking advantage of her naivety.

However, we cannot disregard Jashodaben’s doubts and queries by ignoring it as a self-marketing strategy of Jashodaben or she is being instigated by BJP’s political rivals. Undeniably, the Prime Minister has been quite insensitive towards a person, whose only mistake was to get married at an young age to a man, who forsook her.

The questions that Jashodaben submitted in her RTI are quite serious, which doubts her safety and security.

They are as follows…

  • India’s Prime Minister Indira Gandhi was attacked and killed by her personal bodyguards, because of which we are very afraid of our bodyguards. So we want the complete information on the guards protecting us, and if they have a copy of the order under which they are deployed here. If they don’t have it, then on whose orders they don’t have it. We need a certified copy of that order with all these details.
  • I have been given protection as per protocol. Please do elaborate what other kind of services can I get as per the protocol, and I also appeal for an elaborate definition of this protocol.
  • The security personnel who are deployed to work for ensure my protection have told us that we should treat them like guests, so if the protocol could be explained and a copy of the same furnished. While we have repeatedly asked the security commandos to show us the order by which they are assigned to protect us and whose authority does this come under, they have failed to do so.
  • When I am travelling by public transport, the security personnel protecting me travel by government vehicles. Under whose orders do they use government vehicles, kindly furnish the certified copies of the same urgently…under which law is this covered?

In her RTI plea, Jashodaben has sought a reply in the next 48 hours, with relevant documents, stating that the issues she raised concern her “life and death”

When Modi was the CM of Gujarat for over a dozen years, no such protocols were adhered to and Jashodaben was never accepted as his wife, in his life.

In the year 2009, a reporter named Haima Deshpande tried to meet and interview Jashodaben for “Open Magazine”. Later in her article in the magazine on 11th April 2009, Haima wrote the following,  “She left the room meekly, only to come back soon. She said,“I will not say anything against my husband. He is very powerful. This job is all I have to survive. I am afraid of the consequences.” She then went back to her classroom. Meanwhile, the principal had made a call from his mobile phone to inform somebody that Jashodaben had visitors. He then went to meet her in her classroom. After that, she became a dif­ferent person. She smiled no more, her excite­ment was gone and she looked nervous. She kept wringing her hands. When I approached her again, she screamed, asking to be left alone. But as she walked away, she gestured to suggest that she would talk later.”

This clearly shows that Jashodaben was under tremendous pressure and was under critical scrutiny.

Prime Minister Modi is still keeping his status as “single” in almost every possible medium, except for the election nomination papers, where he publicly acknowledged that he is married.

Jashodaben could have written to the PMO and sought clarifications, but it raises a few eyeballs as to why she went the RTI route. Considering the earlier event and the recent one, the terrified instinct of Jashodaben has never changed, irrespective of whether she is the wife of the CM or PM.

Prime Minister Modi, has the responsibility to openly come forward and clarify the issues and be sensitive towards a woman, who is legally his wife. We believe that Modi will be most proactive towards this issue, as Modi talks about Indian culture and family values more than anyone else.

Short films as a sustainable business – it is for real!

Short films as a sustainable business – it is for real!

When Bollywood decided to celebrate 100 years of Indian Cinema, a young producer by name Ashi Dua, pulled together 4 great directors to do an anthology called Bombay Talkies. The four directors were Karan Johar, Anurag Kashyap, Dibakar Banerjee, and Zoya Akhtar. All the four of them were given 1.5 crores each to make their short films. Imagine how Karan and Zoya must have felt with the budgets, however, they managed to make it and the anthology was a smash hit.

Bombay talkiesThe fact is, none of them were struggling short film makers and they pulled these four short films into a feature and believe me; every minute of that movie was worth it. Bollywood wasn’t particularly enthused about celebrating the 100 years, considering the fact that none of the biggies came out to do anything about it.

This made a lot of people skeptical about this film, but Bombay Talkies was a revelation of sorts, with great directors, cast, and storyline and it worked splendidly. In fact, this film was publicized on the strengths of the Directors, and not the stars. Unconnected short films put together as a feature, worked well with known directors.

This made me think that the short film industry should be able to sustain itself as a business. However, it was hard to come by as most short film makers are struggling with the budgets, which is as low as a lakh or two for their films. How do they find the strength to market or find screens?

Cut to Kollywood, where there is a large number of struggling short film makers and their aim was to gradually move towards feature films with their shorts as the platform. Many of them have made their transitions, but however, short films by themselves weren’t working as a business, and it was used only as a platform to go main stream. I put this thought to rest for a long time.

imagesRecently, I attended the launch of Stone Bench Creations, a technology startup in the entertainment industry founded by Director Karthik Subbaraj of Pizza and Jigarthanda fame. During the introduction, Karthik mentioned about his experience at a short film festival in Europe – apparently, he asked one of the European short film makers as to when he is doing his feature film. To that, the film maker responded that he did not have any idea of doing a feature film, and short films in Europe by themselves made a lot of business sense. You can be categorized as a short film maker and you don’t have to make the transition to mainstream, and still be successful as a film maker.

logoOne of the offerings of Stone Bench creations is Bench Flix, which addresses this need in the market. They are a hub for short films and they have options for revenue generation through releases in theaters, TV, in-flight entertainment and mobile entertainment. They have put together their first feature, which is a compilation of 6 short films that were submitted at Bench Flix. After all, I guess the Short Film Renaissance is really and truly happening and it is starting to make business sense as well.

What are you waiting for, pull out your cameras, bring out your creative self and make a short. You can be part of a feature film, for real.

Letter to Sachin – You don’t need controversy to sell!

Letter to Sachin – You don’t need controversy to sell!

Dear Sachin,

I am writing this letter to you based on the developments in the last couple of days about the revelations from your soon-to-be-released autobiography “Playing It My Way.”

We all loved you as a cricketer and as a person all these years. Do you really have to do these selective leaks from your book? I certainly think that you should not have done this, and for that matter, you shouldn’t have mentioned about this in your book too. Having said that, I believe that there were only two controversial incidents all through your cricketing career.

The first involved match referee Mike Denness handing you a one-match ban for allegedly tampering the seam of the ball, during a match against South Africa in 2001. This created an unholy row, and it resulted in the match referee being replaced. We trusted you through the entire episode and we stood by you, for you were beyond all malpractices when it came to playing cricket.

The second one was your role in the monkeygate controversy involving Harbhajan and Symonds. You testified in favor of Harbhajan and we believed you, in spite of the fact that the Aussies were appalled by your defense of Bajji. Ponting even questioned your role in the monkeygate scandal in his autobiography. This episode in effect ended the career of Andrew Symonds for good. However, we could not look beyond your words and actions then, and we still believe that you did the right thing.

The recent selective leaks from your book where you recounted a private conversation with Chappell just before the 2007 world cup, was it really needed? As the marketing adage goes “Controversy sells’, you don’t have to do that being Tendulkar. We have put you on a pedestal and you mentioning about an incident that shouldn’t have found a place in your memory looks very cheap. For the ones who do not know what I am referring to, apparently Chappell suggested to Tendulkar that he should take over the captaincy from Rahul Dravid and they both can rule Indian cricket for years.

There were two options for you Tendulkar – to keep quiet about a private conversation that Chappell had with you or inform Dravid and the Board about this and keep yourself away from this. You chose to do the former and now after 7 years, you have mentioned about it in your autobiography. You have used this information for your personal gain as it does not in any way help cricket as a game or the board that runs the game. Look at the way Dravid responded to the leak, when he was asked by the media.

We believe that what you are saying is the truth as we cannot distrust your words, after seeing you for so many years and the way you have carried yourself. However, you need not have mentioned about this in your book and need not have released this information before the release of the book. Were your publishers worried about the fact that Rs. 599/- was a steep price for your autobiography? You have mistaken the people of this country and they would have paid much more for your autobiography.

Anyway, the mistake is already made and I would put this as the third blemish of your career. Would I want to buy the book now? It is a question for which I do not have an immediate answer.

G. K. Vasan, can he do a Moopanar?

G. K. Vasan, can he do a Moopanar?

Congress has a traditional base in almost all states of India; however they have been slowly losing out everywhere. Since 1967, things have never looked up for them in Tamil Nadu. Congress in Tamil Nadu has had multiple factions led by Chieftains like P Chidambaram, EVKS Elangovan, K. V. Thangabalu, Jayanthi Natarajan and G. K. Vasan, controlling different parts of Tamil Nadu.

Among the lot, the only one with some level of popularity and reach is G. K. Vasan. Currently, he is done away with and Congress has nowhere to go. The only good point is that they are not facing any elections in the near future and that shouldn’t worry them much at this point. People have been keeping Thangabalu at an arm’s length and the other chieftains have ganged up together against G. K. Vasan.

The funniest part is the reason why G. K. Vasan is moving out of Tamil Nadu Congress. AICC mandated that the membership cards issued by the state unit should carry only pictures of Sonia Gandhi and Rahul Gandhi. The cards presently also carry pictures of Tamil Nadu Congress stalwarts K Kamaraj and G. K. Moopanar. This triggered the resignation of TNCC president Gnanadesikan, who is a staunch Vasan loyalist. As fallout of this, Vasan had conversations with his supporters and decided to leave Congress and float another party.

EVKS Elangovan is made the TNCC president currently. During his interview yesterday, he spoke that even Periyar (EVR) and Rajaji (C Rajagopalachari) leaving the Congress did not affect the party and hence Vasan’s absence will not affect the party. Periyar left Congress on principles and started the Dravidian movement. It has been hurting Congress even today. Rajaji also left Congress on principles and he founded Swatantra party, which worked against the Congress and he was instrumental in setting up the Anti-Congress front in Madras state under C. N. Annadurai, which swept the 1967 elections. Vasan certainly is not in their league; however mention of him in the same light has only elevated him.

Vasan’s exit may not leave such a big void for Congress, for they don’t have much to lose anyway now. However, efficiency as an organization itself has become questionable for the Congress now in Tamil Nadu. Rest of the chieftains in Tamil Nadu doesn’t have it in them to step up the plate.

Ineffectual leadership at the center is hurting Congress not just in Tamil Nadu, but throughout the country. It is for Vasan and his group to gain by going the route that his father G. K. Moopanar took in 1996. If not anything, it would certainly do personal good for himself and his supporters to stay away from Tamil Nadu Congress.

The story of Indian E-commerce portals

The story of Indian E-commerce portals

Diwali Shopping had been an age old custom for all Indian families. The festival of lights is also the time of year when shops record maximum visitors and sales. The shop owners anticipate and plan months ahead for Diwali season. The interiors and exteriors of the shop will be grandiosely decorated and new products will be lined up to attract customers to the store. The trend hasn’t changed much this year as well, except that the retail stores recorded maximum footfalls without revenues. The footfalls to revenue ratio started dipping despite huge discounts offered to buyers.

A major portion of this effect is attributed to customers visiting physical stores only to compare the products and prices so as to buy online. A few other buyers push the sales person to sell at lower than dealer rates for the on-store products. That meant the products are sold over and above the discounts in-order to complete the targeted sale. It is not because of the decrease in shopping interest; also not because of increased confidence of the customer; not even due to competition as well; but due to dawn of E-commerce marketplace portals (aka etailing) in India, which is slowly capturing the market and mind share of the Indian youth. How do these portals manage to sell products on profit? Is this E-commerce trend a fad or a revolution?

India represents a $3.5 billion E-commerce market and growing at around 60-70% every year. This still constitutes only 4% of the total retail market (source: Gartner). The mobile commerce constitutes around 5% of the total digital commerce. The future of the E-Commerce industry is promising as this market is said to reach $6 billion in 2015 and likely to grow at a rapid pace. These figures are possible by increased access for consumers to internet through broadband and mobile data connectivity. The market potential thus provides space for newer E-commerce companies to start business as the competition is not in just capturing the market share but also to increase the overall market size of E-commerce. The “Big Billion Day” sale by Flipkart and Diwali sale offers from Amazon and Snapdeal are just an indication of the trend that is expected in the future of E-commerce in India. So is everything rosy about these E-commerce companies?

Amazon had been in this E-commerce business for nearly two decades and hasn’t booked any major profits till now. While the $75 billion revenue generating machine continues to make major investments in emerging markets like India; it also exhibits record losses with the recent one at $437 million. The same is true with the Indian Amazons like Flipkart and Snapdeal.  Flipkart,which pegged itself at $7 billion,records an accumulated loss of Rs.281 crores(source: Business Standard Report) in its balance sheet for the year ended March 2013. Snapdeal reported a loss of Rs.264.6 crores for the year ended March despite five times jump in revenue to Rs.168.1 crores in 2013-14 (Source: livemint).  The losses are attributed to lower margins and heavy discounts offered on the products. The investments do not seem to stop either: with Flipkart raising $1 billion, Snapdeal with $233.7 million and Amazon with a massive $2 billion for the year. Huge loss at one end and huge investments at the other may defy the business logic of any regular investor, but the story is set to continue for next few years as well.

“We believe India can produce a USD 100 billion company in the next five years, and we want to be that. Whether it takes 5 or 10 years, we are here for the longer-term,” Flipkart co-founder and CEO Sachin Bansal told CNBC-TV18 after the fund raising.

With increased infusion of Internet in our day-to-day lives and increased market for smart phone-backed Internet, online retail sales are expected to cross the $30 billion figure within the next five years (Source: Moneycontrol). The etailers had also gained the trust of the customers with transparent door delivery process, newer payment models such as cash on delivery and easy return policies. These options were not available for the regular customer in the brick and motor shops. The E-commerce companies also cater to the tech savvy Indian youth, who are impatient and wants to shop at their convenience. This trend will only move upwards, as we expect increased adoption of data in smart phones across the country. The valuations for these companies are not based on sales, but on Gross Merchandise Value (GMV) i.e. the value of goods sold on the site. Hence the investors are even ready to digest huge losses recorded by these companies in an effort to raise a golden goose.

The top-line of E-commerce portals seems to be over the hills while the bottom-line is well under the deep oceans.

Sooryanarayanan is a business-savvy professional with expertise in business consulting, sales and marketing. He is a regular contributor of opinions to magazines about new-age business models and technology trends. 

Can Rajinikanth replace Jayalalithaa?

Can Rajinikanth replace Jayalalithaa?

Chennai, Oct 14 (TruthDive):  Everyone was thinking that Jayalalithaa can be replaced only by another Jayalalithaa. She has no match. Now Rajinikanth is projected as a leader to fill the political vacuum  created in the absence of Jayalalithaa. Without proper Public relation exercises it will be very tough to build up a political image for Rajinikanth. For this the popularity of AIADMK has to be brought down drastically by manufacturing opinion against Jayalalithaa. It is unlikely.

If BJP can bring in Rajinikanth, the additional votes should come from some other party. DMK and other minor political parties still possess  fixed vote banks. But even these vote banks have been spent and touched a minimum level in the recent Parliament elections. Therefore the campaign for Rajinikanth can mostly  target only AIADMK votes. You can take only from where it is abundantly available.

The  AIADMK vote bank cannot be suddenly brought down to half of its numbers. That means if Rajinikanth floats a party or go for BJP the strategy should be worked out. There should be a split in votes of AIADMK  for the success of Rajinikanth. That will further fracture the people of Tamil nadu.

Creating political uncertainty and disturbing the political stability of Tamil nadu is hidden behind. Such a motivation can be traced to the recent events surrounding Jayalalithaa and efforts to rope in Rajinikanth.

Again the guess game of probability has started. Rajinikanth may come or may not come. He may  join BJP or may not. He may float political party or may not. He may express voice of support to BJP or may not. Rajinikanth is enjoying the may or may not game. Rajiniknth may also backtrack saying ” God only knows”, ” Even if I come late, I will come as latest”. If he drags like this it will be too late. Such a bad reputation in making decision does not augur well for a person aspiring for a top post. Procrastination in decision making goes against the principles of good leadership. A person with endless wavering mind may lead Tamil Nadu to disaster. Already the tables have been turned, with Bihar at top and Tamil nadu at bottom in growth rate.

The rumors about political entry of Rajinikanth can promote  Linga. After successful Linga Rajinikanth may decide about it. That will be the latest.

Ever since the Dravidian movements gave undue importance to the talents in the screen, the Tamil people are addicted to following the film stars. The workers at grass root level can never become a top most leader in a political party which can capture power. It is either dynastic rule or a film star rule. Why this land of ancient culture cannot evolve a good leader? There is no evolution of leadership in Tamil nadu. It is always imposition of leadership. Tamil people have become drunkards and the rest are sleeping.

Now another puppet show has been announced. The main puppet is proposed to be Rajinikanth. It is easier for BJP to rope in Rajinikanth since he himself is a follower of ideals of BJP. Anyway he may not go against the policies of social justice carefully implemented in Tamil nadu. The communal tag tainting BJP shall also taint Rajinikanth. But communal tag does not mean electoral defeat. In fact it brings success.

MGR avoided drinking and smoking in his films, Rajinikanth films show the times have changed and virtues are given a go bye in the screen plays. However Rajinikanth is not concerned about his physical appearance in real world. He promotes human values personally. The faith, virtue, devotion, philosophy are intermingled. The films of Rajinikanth such as Ragavendra and Baba were in tune with the policies of BJP. Nothing wrong. If this is the way India has to reconnect with its ancient culture and this is the trend, let Tamil nadu follow. A millennium back Bakthi movement originated from Tamil nadu and spread to north India .

Rajinikanth naturally fits in to the role in BJP. Definitely Rajinikanth can add up to BJP. But there is a possibility that BJP will reduce the image of Rajinikanth. Tamil nadu need not worry about it. Nothing can destroy the indigenous culture of India well preserved in Tamil nadu. If Dravidian movements have gone in a wrong direction, the BJP has to come in and try to do well following the policies developed by Periyar and Anna and take the same to the north.

If Rajinikanth is a rider and BJP is a horse, the horse can run using its horse power in the central government operated by Narendtra modi. If BJP is the rider and Rainikanth is a horse then we must understand that it is a old horse not trained for a running race. So far the horse has been rented for shooting and it has done well. But running on track is a different game.

Hope Rajinikanth do not meet the fate of Vijayakanth. Good start but bad finish.

We can very well imagine a  CM Rajinikanth arguing with the opposition leader Vijayakanth in the Tamil Nadu legislative assembly. A Kanth Vs Kanth show that can be successfully run in social media. A competition will erupt on claiming who is fit to be Black MGR.