The lyrics of Kolaveri di song has been interpreted in two ways. One is for taking the meaning in a lighter way and just sing away for fun.
The other meaning is seriously debated as implying anti women theme. This negative interpretation is denied by the creative team of this song. But there appears to be some substance in it if we go and read like this:
The boy is in love with a girl. But she is not. He is dark, she is white, the skin complex. He believes that his skin colour has kept her away. The boy describes the rejection as a kolaveri, the killing passion of the girl.
He thinks her heart is black. The rejection makes him to take to liquor. He wonders how she can be happy when he is sad.
The whole song kolaveri di describes Love in the perspective of a boy. There is no room for what She feels. In one way the kolaveri di phenomenon is nothing new. The Tamil hero worship has always given prominence to men and has not considered the feelings of women. The Tamil men are brought up in this way. Such a cultural thrust has made men insensitive and has resulted in breaking of hearts and marriages too.
The Kolaveri di song is popular since the love failure in men kindles more emotion than such a situation in women? This has to be explored. There are more such songs sung by men than women.
The most cruel happening in one’s life is the rejection of love. It happens in different patterns in men and women.
Men seek liquor as a route to escape from the reality. Now a days the expectations of girls are more. Most of the average men shall fall short due to many reasons. Therefore we can very commonly see these boys with failed love or love lost. This could be one of the reasons for the popularity of this kolaveri di song.