Chennai, Apr 23 (TruthDive): Aishwarya Rai drew flak for her advertisement issued by Kalyan Jewellers has invited flak from social activists for being racist in nature. Meanwhile JoyAlukkas, a jewellery showroom in the metro, has disputed the claim that the newly opened showroom of Kalyan Jewellers in Chennai is the biggest one in the World. To support the claim, JoyAlukkas issued full page advertisements with its owner displaying a certificate issued by Limca Book of World records certifying it as the biggest jewellery showroom in the World. Kalyan Jewellers had claimed that the new showroom that opened a few days in Pondy Bazzar , the hub of jewellery and textile trade in Tamil Nadu had 40,000 sqft showroom with 650 kgs of gold,the largest in the World.
Aishwarya Rai and her father –in-law Big B along with Nagarjuna, Shivraj Kumar , Prabhu ( all sons of veteran actors ANR, Rajkumar and Sivaji Ganesan respectively) threw open the showroom at a public function. From Kerala, actress Manju Warrier and Prabhu’s actor son Vikram Prabhu too were part of the opening ceremony. Huge crowds gave a rousing welcome to Aishwarya Rai and Bachchan. Later the actors were given a traditional Tamil Nadu style vegetarian lunch at Prabhu’s house.
Jewellery showroom’s in Pondy Bazzar are now opening outlets at the outskirts of Chennai and in other cities in Tamil Nadu to take on the new enterant Kalyan Jewellers. A business survey says that bulk of the buyers of gold jewellery are those who come from areas outside Chennai and other districts. The idea is to offer these buyers the same jewellery near to their homes. Tambaram a suburb in Chennai is fast emerging as the new commercial hub as it is easily accessible to many parts of Tamil Nadu and saves time in travel and is not overcrowded. Dulquar Salman riding the wave of success with OK, inaugurated a jewellery store in Tambaram.
Kalyan Jewellers has earmarked Rs200 crore to open showrooms in suburbs like Adyar, Velachery, Anna Nagar and Chromepet. Its media blitz with actors in TV and print across all the South Indian media is a big hit. A print advt that came a day ago which showed Aishwarya Rai as a queen and a black kid holding an umbrella over her head. In an open letter to Aishwarya Rai , published in the media and signed by many activists said that it was racist in nature.
Aishwarya Rai through her publicist replied that the photograph that she had posed had no kid holding an umbrella and that it was blank. The creative team of the agency had added to it and she was not responsible for it and said that the matter has been raised with the agency and the client.