Uber steps up its safety drive by introducing UberSAFE campaign in India
Uber has launched a number of safety initiatives and features as part of its UberSAFE campaign in India, in a bid to ensure customers have a safe ride.
The features include the Share My Trip option, which allows drivers to share the trip information with family without divulging the drop-off information. These features have been rolled out in Delhi, Kolkata, Jaipur, Ahmedabad, Mumbai, Pune, Lucknow and will be fully rolled out across India by end of this month.
Uber has also partnered with Delhi Police to allow access to Himmat, a women safety mobile app, through the rider app. Uber also rolled out #DontDrinkAndDrive initiative where it joined hands with the bars in Mumbai to fight against drunk driving.
As part of the campaign, Uber will also tackle duplicate driver accounts.
Pradeep Parameswaran, head of central operations, Uber India said: “Whether you’re behind the wheel or sitting in the back seat of the car, Uber’s commitment to safety for everyone is unwavering. We will continue to invest in technology and innovation to help ensure a safe, reliable trip from beginning to end. Every single day, it remains our endeavour to provide a seamless experience to our users, and the UberSAFE campaign is aimed at streamlining our efforts in this direction.’
Apurva Dalal, head of engineering, Uber India, said: “At Uber, being innovative means leading the way, leaning in to new technologies to improve safety in new ways. At every step, we are maximising the usage of technology to bring transparency and accountability through features such as two-way feedback and ratings, telematics and GPS, among others, which we believe will have a positive impact on furthering trust and empathy between riders and driver partners.’
‘Today, we’re excited to roll out Driver Share My Trip as part of a series of technology-focused safety features for driver partners in India and around the world to give drivers control and peace of mind while behind the wheel and feel UberSAFE.”
Uber recently announced Unified Payments Interface integration to unlock the potential of fintech innovations in India.