Mumbai, Apr 12 (): Bollywood superstar Shahrukh Khan will release the teaser of his upcoming film Happy New Year during the first match of the Indian Premiere League that starts on April 16, 2014.
The first match of the IPL is scheduled to take place in the United Arab Emirates and will be played between Mumbai Indians and KKR.
An industry insider revealed the shooting for the film Happy New Year is almost over. Only few scenes remain to be shot. Happy New Year is produced by Shah Rukh Khan and hence his team is looking after the promotional and marketing activities of the film.
Among the many strategies formulated by the team of the film, the teaser about 10- or 15-second long is a very important one as it has been planned to release at the IPL gala dinner by Shah Rukh Khan. In fact, Deepika Padukone and Madhuri Dixit Nene may also be performing at the event along with SRK. Meanwhile, other promotions of Happy New Year will kick start after the short teaser is released during the IPL opening match.
This is not the first time SRK is using the popularity of IPL T20. In the last match of the IPL season sixth season, he vowed to surprise his fans. The actor had then intended to release the trailer of his blockbuster film “Chennai Express”. Even though the makers could not release the trailer at the event, they did not disappoint the fans. A 31-second first look promo video of his film was revealed.
For promoting his science-fiction film “Ra. One” in 2011, the actor revealed the 10-second teaser and 30-second teaser during the Pakistan-West Indies and India-Australia matches.
Happy New Year stars Shahrukh Khan, Deepika Padukone, Abhishek Bachchan in lead roles, whereas Bomban Irani, Vivaan Shah and Sonu Sood play supporting roles. Directed by Farah Khan, the film is planned for Diwali release. Happy New Year’s first look poster was revealed in the first week of January.