Mumbai, Mar 5 (): Bollywood actress Deepika Padukone has signed a big endorsement deal for a leading cola brand. It is reported by a leading news daily that the actress has signed the endorsement deal for Rs 6 crore.
Engaging herself with the endorsement deal is a real great bonus for the actress, as she is already in cloud nine with her excellent run at the box-office. Last year, Deepika has added four big grossers in a row to her kitty. So, no doubt all her glories have added one more credit — yes, it is the first-rate endorsement deal with a cola brand.
Previously, Deepika has been endorsing more than 10 brands. Now, she has become the brand ambassador for the cola brand for a period of more than one year. An industry person revealed that the brand had been very choosy in selecting its ambassadors.
Many Bollywood heroines had endorsed the product previously, among them former Miss World Aishwarya Rai Bachchan had endorsed the product around eight years ago, when she was active in the film industry giving back-to-back successful movies. After a long gap, now the company has signed up Deepika, he said.
The box office hit films of the actress – Race 2, Yeh Jawaani Hai Deewani, Chennai Express and Goliyon Ki Raasleela-Ram Leela – have made her reach such heights. By roping in this leading Bollywood dream lady, the top cola brand is expecting to improve their diminishing product image. Reports from reliable sources say, Deepika will be also be named as the new face of HP tablets.
Now, the actress is juggling between her film shoots and ad shoots. On her film career front, reports say after the grand success of ‘Ram-Leela’, the filmmaker Sanjay Leela Bhansali has signed in Deepika Padukone, for his ambitious project “Bajirao Mastani”. Moreover, the filmmaker is looking to rope in superhero Hrithik to play the role of ‘Bajirao’.