Mumbai, Sep 27 (): The epic drama Mahabharat, which airs on Star Plus, garnered an opening viewership of 8445 TVTs (television viewership in thousands), which means that around 8.4 million people watched it on its opening day, September 16.
TAM Media Research, a joint venture company between AC Nielsen and Kantar Media Research/IMRB, in its television audience measurement analysis said week 38 of this year saw the launch of two Indian television shows in the Hindi GEC space. The first was Bigg Boss in Colors that debuted its seventh season on September 15 with 7711 TVTs, while the second was Star Plus mythology show ‘Mahabharat’ that opened on September 16 with 8445 TVTs.
TVT is television viewership in 1000s (TVR in 1000). It is the average number of individuals in ’000s that are available at any given minute of a programme/day part that is under consideration. It captures growth in TV audiences in the country in absolute numbers. The TVR system, in contrast, works on percentages.
Talking about the grand opening of Mahabharat, senior vice-president, marketing of Star Plus, Nikhil Madhok said that they were extremely happy with the grand welcome the serial has received. He said there were very encouraging positive feedback pouring in from all quarters and they were looking at building it further.
Before opening the serial, the marketing campaign of the show created huge interest on the drama with the promise of never-before-seen greatness on Indian television. It is true that the show has lived up to the expectations.
The latest version of Mahabharat has not only got the youth of the country hooked to the great epic, but it is also winning praises from the Indian film industry. Great reviews are coming in from all corners of the country and the epic is gaining a great momentum. With such praises the makers are sure that Mahabharat will enthral the audience and also add up some more followers ahead.
Mahabharat that stars Shaheer Sheikh, Sayantani Ghosh, Puneet Issar also has the highest launch episode rating in more than 3 years.