Mumbai, Aug 31 (): The teaser trailer of the Dhoom 3 will release with the Parineeti Chopra and Sushant Singh Rajput starrer Shuddh Desi Romance.
The move was confirmed on the Twitter account by film critic Taran Adarsh, “It’s confirmed! Brand new teaser trailer of #Dhoom3 will be launched with #ShuddhDesiRomance next Friday”.
Directed by Maneesh Sharma and produced by Aditya Chopra, Shuddh Desi Romance is a romantic comedy film. The film features Sushant Singh Rajput, Parineeti Chopra and newcomer Vaani Kapoor in leading roles. The film is scheduled to release on September 6, 2013.
Vice President, marketing and communications of the production house, Rafiq Gangjee said that they were extremely happy to announce that the teaser trailer of D3 (Dhoom 3) will release exclusively with SDR (Shuddh Desi Romance) in theatres worldwide on September 6.
Produced by Aditya Chopra and directed by Vijay Krishna Acharya, Dhoom 3 stars Aamir Khan, Abishek Bachchan, Uday Chopra, Katrina Kaif and Jackie Shroff and the movie is slated for December release.
As both the films “Dhoom 3″ and “Shuddh Desi Romance” are produced by Aditya Chopra, he might have decided to cash in on the popularity of Dhoom 3 and help Shuddh Desi Romance at the box office.
On September 6, Zanjeer that stars Tollywood actor Ram Charan in the lead role along with Priyanka Chopra is also releasing. Directed by Apoorva Lakhia, the action film is the remake of a 1973 super hit Amitabh Bachchan movie of the same name.
Seeing the pressure build up by Zanjeer on Shuddh Desi Romance, Aditya Chopra would have decided on this move. A source close to Aditya Chopra’s production house even revealed that the promotional strategy is to boost the sales of “Shuddh Desi Romance”.
Further, the teaser trailer of Dhoom 3 will remain exclusive to SDR for the first week and the other screens that will not show the movie will not get the trailer. This way, whoever wants to watch the Dhoom 3 trailer will invariably have to watch SDR.