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Maiyas spices-food (MBF) repeats success story

Bangalore,Aug 28 () : Spices and mixes of spice market has become hot with MBF brand coming once again from the man who created it. Maiya’s Beverages and Food (MBF) was bought by Norway’s Orkia ASA in 2007 for $80 million.

Sadanand Maiya who owned it had a five-year no-compete treaty with Orkia. Last year he came back with MBF and in one year he has a turnover of Rs 40 crore. The Maiyas has been in the food business since 1924. The famous standalone MTR (Mavalli Tiffin Rooms) which sees long queues from morning is from Maiya’s. After a family split, MTR went to Sadanand Maiya’s nephew and niece while he got the MBF which was into spices and the first to bring in heat and eat snacks concept along with the spice mixes.

Maiya realized women who are working will opt to buy ready-made spices and preparing snacks for evening tea or while watching TV was a big market. Preserved food was a big market and got the technology outsourced by defence research lab. Heated up to 121*C and packed in pouches that air tight had semi-prepared eatables.

In Kanakapura near here the company has a plant which is automated. 3600 pieces of pudina vada are produced every hour along with other items. Among the many patents that is awaiting clearance is the one to separate turmeric from curcumin.

Next step is to sell frozen food to hotels. Food frozen at -20*C can be heated in a microwave and served. This will reduce the costs of running a kitchen and give more space to accommodate customers in a restaurant. Maiya  plans to open a restaurant using this technology and showcase this to others. Using a vacuum technology, ripe fruit can be used to make chips. This is tastier than the ones made of raw fruits. Maiya by next year would touch Rs 150 crore turnover.

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