Aishwarya Rai to endorse Lodha’s Worli project

Mumbai, Aug 21 (TruthDive): The country’s largest developer Lodha Group has roped in former Miss World Aishwarya Rai Bachchan as brand ambassador for its 17.5-acre premium project.

The Lodha Group has announced a new master plan district called ‘The Park’ in Mumbai. On 19th August, a press conference was held to announce that the actress was roped in as the brand ambassador for the company’s largest private landscape in south Mumbai.

The Park is located at Worli, on the property purchased last year for Rs. 2727 crores from DLF. The Lodha Group plans to develop a variety of different projects around this park, ranging from high rises, town houses, luxury retail outlets and even a few select bungalows.

At the company’s press conference, Bachchan looked stunning wearing a traditional red and golden Anarkali style full hand salwar kameez. She completed her looks with minimum jewellery and hair left loose. Her gorgeous outfit was designed by Gauri and Nainika.

Aishwarya was away from movies and limelight for a long time as she had to care for her daughter Aaradhya but she always took over the limelight by her gracious present at events.

Aishwarya at this outing said she will not declare any Bollywood projects in the near future though work is certainly on mind, as her little bundle of joy will turn two this November and begin prep school soon.

About being a brand ambassador, the actress said that she just liked to say that it had been an absolute pleasure, evidently, for her to come on board with the Lodha group on such an incredible project like The Park. She added it had given her absolute pride in the new association and she had been really looking forward to the experience of this great gift that Lodha group was giving to their wonderful city.

Reports say apart from being associated with the project as her latest assignment, the actor has bought a 4-bedroom apartment in the project for more than INR 5 crore.

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