Mumbai, Aug 4 (): Shahrukh Khan and director Rohit Shetty’s combination is creating magic in the cine market. Even though the tickets are costlier, the makers and the theatre owners are confident that they can pull the crowd to the much-awaited movie of this year, Chennai Express.
Multiplexes have decided to hike ticket prices for Chennai Express film from 20% to 40% depending on whether it is a weekday or weekend show.
The increase in ticket pricing will see 40 per cent increase in ticket prices during the weekday shows and up to a 20 per cent hike over the weekend. The ticket cost will not be uniform across all multiplexes.
Increase in the ticket prices during festival seasons is common but Rohit Shetty’s film takes the cake with its extraordinary price tag and a ticket in Juhu PVR will cost the customers close to Rs 500.
Girish Wankhede, Deputy GM-Corporate Communications and Public Relations at Cinemax India Ltd. said such a hike in ticket prices happens during every Eid. It is a tried-and-tested formula.
When asked if the crowds would be turned off by this price hike, Wankhede said that they do such price hikes for every blockbuster film, added to it, it is the festive season. He assured the crowds would come in.
Anand Vishal, Head of Operations, Fun Cinemas felt the same. Eid has been traditionally good for business and during the Eid week, more tickets are sold than the tickets sold in a full month on ordinary days. Additionally, Shahrukh Khan’s film is coming after nine months and past history shows that Rohit Shetty’s films have always done extraordinary business at the box office. Besides all, the entire film – ‘Chennai Express’ looks huge.
Another major chain Inox had decided on a hike but had not fixed the price yet.
Chennai Express releases on 9 August, 2013.