New Delhi, June 21 (): Around 60 million women in India are now online and use the Internet to manage their day-to-day lives, according to a study conducted by search giant Google.
Out of the total 150 million internet users in India, around 60 million are women, said a study which is about 40% of the total internet users. And 24 million of them log in everyday to check emails, interact on social networking sites and shop online. In terms of top searched categories by 60 million women on Google in India were apparels and accessories on top, followed by food and drink, baby care, hair care and skin care.
Rajan Anandan, VP & Managing Director, Google India said in a press release, “With this report, it is clear that Internet is empowering Indian women with easy access to information and helping them to make more informed decisions.”
A survey of 1,000 women, found that three out of four women in SEC AB are now online and 75 per cent are in the 15-34 age group. According to the study conducted by TNS Australia, more than half of the internet users said that net research influenced their decision before finalising a product.
The report also shows that Indian women were opening up to online shopping. Zara, Coca-Cola, Fastrack, Firstcry, Loreal and Oriflame were the top searched brands in various sections in the last financial year.
In terms of internet activity, search and social networking topped, followed by music downloads, educational content, business job search, watching video clippings and consuming news.
Google also estimates that out of 10 million online Indian shoppers for products, five million are women. This makes it important for the companies to focus on the online selling platform for their marketing and promotional activities.